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VP of Loyalty Marketing

VP of Loyalty Marketing

Live! Casino & HotelElkridge, MD, US
30+ days ago
Job type
  • Full-time
  • Part-time
Job description

Vice President, Loyalty Marketing

Min Compensation : USD $148,500.00 / Yr.

Max Compensation : USD $178,200.00 / Yr.

Overview :

Why We Need Your Talents :

The Vice President, Loyalty Marketing is responsible for development and implementation of standards, procedures, and formats for the overall management of player / guest database profiles, leading data-driven strategies to maximize player acquisition & retention, manage the Database Team to execute system builds for property database marketing, promotions, and events, while staying compliant with gaming regulations.

Responsibilities

Where You'll Make an Impact :

  • Lead and mentor a high-performing Database Marketing team in support of all Live! Casino Hotels.
  • Ensure data accuracy and timeliness of patron communications through maintaining standards and procedures for database, development, controls, and maintenance.
  • Oversee guest communication schedule including, but not limited to : Direct Mail, Email, App Notifications, Player Portal.
  • Own and implement the player lifecycle strategy with a focus on optimizing profit by adjusting for reinvestment and competitor programming through leveraging player data to segment audiences, personalize offers, and drive targeted marketing campaigns.
  • Utilize A / B testing and data analysis to optimize campaign performance and maximize ROI.
  • Develop and implement marketing programs to drive incremental gaming and non-gaming revenues, increase market share, and profitability.
  • Provide reporting and analysis of promotions, special events, and direct mail in partnership with the Planning and Analysis Department.
  • Work with IT, Marketing Analytics, and other areas, as deemed necessary, to develop procedures for tracking gaming play, and effectiveness of promotions and events.
  • Manage department's financial data.
  • Review database activities with each property's GM & Marketing Leader.
  • Stay abreast of industry trends, competitor strategies, and customer behavior.
  • Ensure database marketing is compliant with gaming regulations and internal controls.
  • Work with department managers and leaders in establishing Live! as an active member of the Community.
  • All other duties as assigned.

Skills to Help You Succeed :

  • A broad variety of tasks and deadlines require an irregular work schedule.
  • Knowledge in developing and maintaining major quality, and quantity databases.
  • Computer proficient with extensive experience with PC-based systems.
  • Proficient experience using relational databases
  • Proficient experience in querying languages / tools, specifically MS-SQL.
  • Experience building reports using BI tools, specifically Microsoft Excel & Tableau.
  • Strong knowledge of CRM and campaign management.
  • Ability to multitask to hit tight deadlines on high volume communication schedule.
  • Working knowledge of advertising agencies, direct mail houses, and digital direct marketing tools.
  • Ability to analyze and interpret departmental needs and results.
  • Ability to travel.

    • Qualifications

    Must-Haves :

  • Seven (7) to ten (10) years' experience in data base systems and equipment for high volume business or industry with a minimum of 2 years in a managerial role of people and processes.
  • A 4-year degree in a related field or equivalent work experience.
  • Must be able to obtain and maintain a valid gaming license as determined by multiple lottery agencies.

    • Physical Requirements :

  • Ability to work extended hours across all shifts in a 24 / 7 work environment.

    • What We Offer

    Perks We Offer You

  • Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents. Other benefits for full-time and part-time Team Members include :
  • Free Basic Life Insurance
  • Free Short Term & Long-Term Disability
  • Generous retirement savings options
  • Paid Time Off
  • Tuition Reimbursement
  • On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
  • Training and pathways for career growth
  • Robust Rewards & Recognition Programs
  • Annual Merit Based Pay Increases
  • Discretionary Performance Bonuses
  • Discretionary Service Bonuses
  • Free parking
  • Free food and discounted meals
  • Live! Hotel, Food & Beverage, and Entertainment Discounts

    • Life at Live!

    Individuals chosen to be part of the Live! Team can expect :

  • To be part of an exciting experience unlike any other in the market.
  • To be given the power and responsibility to put service and community first.
  • To come together as a strong team, while valuing and celebrating our diversity.
  • To be given the tools, resources, and opportunity to grow in their career.
  • To work hard and have fun.
  • Live is a 24 hour / 7 days per week high energy casino with a culture committed to fairness, teamwork, and most importantly FUN.
  • The casino is large and fast paced, requiring the ability and energy to move about it with a true sense of urgency!
  • Exposed to alcohol, cigarette and cigar smoke, bright lights, and loud noises.
  • You will work in an environment where smoking is allowed.
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    Vp Of Marketing • Elkridge, MD, US