Director of Product Innovation and Ecommerce

Job Description

Job Description

Description : Overview

Blake’s Hard Cider is seeking a highly organized, detail-oriented, and creative leader to join our growing team as Director of Product Innovation & Ecommerce. This role combines two critical functions : leading the end-to-end project management of our innovation pipeline and driving growth across our ecommerce channels. The ideal candidate is equal parts process-driven operator and creative contributor, with proven experience managing complex projects and delivering measurable sales results.

Key Responsibilities

Product Innovation (50%)

• Project Management of Innovation Pipeline : Own the full lifecycle of product innovation for Blake’s Hard Cider and affiliated brands—from ideation to on-shelf availability.
• Cross-Functional Coordination : Partner with operations, supply chain, sales, and marketing to ensure all new products, line extensions, and modifications are executed on time and on budget.
• High-Volume Management : Oversee upwards of 40 active innovation projects at a time, maintaining rigorous attention to detail and forward momentum.
• Innovation Meetings : Lead and run weekly product innovation meetings, setting agendas, tracking action items, and ensuring accountability.
• Product Release Calendar : Own and maintain the release calendar for all brands, ensuring projects are aligned with annual resets, category reviews, and retailer timelines.
• Creative Contribution : Support innovation by contributing ideas, assisting with copywriting, and collaborating with design on graphics and brand direction.

Ecommerce (50%)

Requirements : Qualifications