Senior Product Manager, Marketing Cloud & Automation

Senior Manager Of Marketing Automation

We are seeking a dynamic and experienced Senior Manager of Marketing Automation to support the Marketing Automation team at Zoetis. This role will be responsible for holding SOPs and business requirements for Salesforce Marketing Cloud, executing targeted campaigns in partnership with digital marketing, and serving a partner in developing personalized content and journeys to support the US business. The ideal candidate will have a strong background in marketing automation, exceptional interpersonal skills, and a proven ability to drive results in a fast-paced environment.

Position Responsibilities

Roadmap and Business Requirements Ownership of Salesforce Marketing Cloud :

• Work closely with commercial partners to understand their needs and translate them into detailed business requirements for IT business partners as US roadmap for capabilities.
• Ensure clear communication and alignment between business and IT teams to facilitate the successful implementation of marketing automation solutions related to salesforce marketing cloud.
• Design business requirements and ensure proper backlogging and process creation based on the needs of commercial partners.
• Develop and implement effective SOPs and processes to streamline operations and enhance efficiency.

Technical Execution of Digital Marketing Campaigns :

Collaboration and Coordination :

Organizational Relationships

Education and Experience Requirements

Technical Skills Requirements

Physical Skills Requirements

The US base salary range for this full-time position is $142,000 - $205,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the base pay target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. This position is also eligible for short-term incentive compensation. This position is also eligible for long-term incentives. In addition to compensation, Zoetis offers a comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families including healthcare and insurance benefits beginning on day one, a 401K plan with a match and profit-sharing contribution from Zoetis, and 4 weeks of vacation.