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Marketing and Audience Engagement Manager Job at Cleveland Institute of Music..

Marketing and Audience Engagement Manager Job at Cleveland Institute of Music..

MediabistroCleveland, OH, United States
17 days ago
Job type
  • Full-time
Job description

Job Description

Job Description

Job Summary

The Marketing, Audience Engagement & Student Recruitment Manager, is a key member of the Cleveland Institute of Music’s (CIM’s) Marketing and Communications team, responsible for developing and executing comprehensive marketing strategies to promote CIM’s concerts and recitals and drive enrollment across its Conservatory, Academy, and Continuing Education programs. This role combines creative vision, strategic planning, and data-driven decision-making to enhance CIM’s visibility, engage diverse audiences, and attract talented students.

Primary Duties and Responsibilities

Concert and Performance Marketing

  • Develop and implement marketing campaigns to promote CIM’s season of concerts, recitals, and special events, including faculty, student, and guest artist performances.
  • Create compelling content for digital and print platforms, including social media, email newsletters, brochures, and advertisements, to drive audience attendance and engagement.
  • Collaborate with the Artistic Programming team to align marketing efforts with performance schedules and themes.
  • Manage ticketing promotions, partnerships with local arts organizations, and community outreach to maximize concert attendance.
  • Oversee the creation of promotional materials, ensuring brand consistency and alignment with CIM’s mission.
  • Meet concert attendance and ticket sales revenue goals.

Box Office and Patron Relations

  • Implement, manage, and update policies and procedures for box office operations, ensuring best practices in tracking and sharing data.
  • Create and update the season box office calendar, manage on-sale and cut-off periods, perform financial reconciliation, and process orders.
  • Manage ticketing needs for CIM's rental partners.
  • Coordinate with the Artistic Administration and Operations team for planning, coverage, and customer service needs.
  • Recruit, train, and oversee student Work Study ticket agents, ensuring quality customer service.
  • Coordinate complimentary ticketing for VIPs, faculty, staff, and students.
  • Manage at-performance Box Office functions at CIM and other venues, including scheduling Work Study students for shifts.
  • Proactively negotiate and handle conflicts with composure and professionalism.

    • Student Recruitment Marketing

  • Design and execute targeted marketing strategies to recruit students for CIM’s Conservatory (college-level), Academy (pre-college), and Continuing Education programs (adults).
  • Develop recruitment campaigns that highlight CIM’s world-class faculty, unique curriculum, and performance opportunities to attract domestic and international applicants.
  • Create engaging content, including videos, testimonials, and digital campaigns, to showcase student life, alumni success, and program benefits.
  • Partner with the Admissions team to support recruitment events, such as open houses, auditions, and information sessions, both in-person and virtual.
  • Utilize digital advertising, social media platforms, and SEO strategies to reach prospective students and their families.

    • General Responsibilities

  • Manage marketing budgets for concerts and recruitment initiatives, ensuring cost-effective strategies and measurable outcomes.
  • Analyze campaign performance using metrics such as attendance numbers, enrollment data, and engagement rates to optimize future efforts.
  • Maintain CIM’s brand voice and visual identity across all marketing channels, ensuring consistency and professionalism.
  • Collaborate with external vendors, including graphic designers, photographers, and media outlets, to produce high-quality promotional materials.
  • Stay informed on industry trends in music education and performing arts marketing to keep CIM’s strategies innovative and competitive.
  • Other duties, assignments, projects as assigned.

    • Education, Experience and Qualifications

  • Bachelor’s degree in marketing, communications, arts administration, or a related field; advanced degree preferred.
  • Minimum of 3-5 years of experience in marketing, preferably in the performing arts, higher education, or nonprofit sector required.
  • Experience with student recruitment or admissions marketing in an educational setting preferred.
  • Proven success in developing and executing marketing campaigns for events and / or educational programs required.
  • Strong understanding of digital marketing tools, including social media platforms, email marketing software (e.g., Mailchimp), and analytics tools (e.g., Google Analytics) required.
  • Experience with graphic design software (e.g., Adobe Creative Suite) and content management systems (e.g., WordPress).
  • Familiarity with CRM systems (e.g., Slate) for managing recruitment pipelines a plus.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences required.
  • Passion for classical music and music education, with an understanding of CIM’s mission and programs.
  • Knowledge of classical music and the performing arts landscape preferred.
  • Ability to work collaboratively in a fast-paced environment, manage multiple projects, and meet deadlines.
  • Availability for evening and weekend work to support concerts and recruitment events.
  • Strong organizational skills and attention to detail required.

    • Other duties, assignments or projects as assigned.

    Job Competencies

  • Initiative – Takes action, seeks new opportunities, strives to see projects to completion
  • Innovation – Creative, offers new ideas, risk taker, amenable to change.
  • Interpersonal Skills – Builds strong relationships, is flexible / adaptable, works well with others, solicits feedback.
  • Organization Skills – Information organized and accessible, maintains efficient workspace, manages time well.
  • Problem Solving - Strives to understand contributing factors, works to resolves complex situations.
  • Results Driven – Defines appropriate goals, works toward achieving goals, articulates vision and steps for achievement.

    • Personal Attributes

  • Positive, calm demeanor with the ability to thrive under pressure and time constraints.
  • Dedication to efficient, friendly customer service and the ability to instill it in others.
  • “Say Yes” attitude and desire to lead or be part of solutions.
  • Detail-oriented and organized, effective manager of all lines of communication.
  • Ability to prioritize tasks and projects for maximum productivity and results.

    • Working Conditions / Physical Requirements

    Professional working environment as well as in both on-campus and remote locations (i.e., concert halls, churches, outdoor venues, etc., including those with catwalks / heights involved).

    Position requires occasional lifting up to 25 pounds. Position involves variable 35-hour work week, with regular evenings and weekends as required. Working in professional office environment.

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    Marketing Manager • Cleveland, OH, United States

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