Senior Product Marketing Manager / Cybersecurity

Why N-able

IT doesn’t get better than this! N-able isn’t just another software company – we’re going places, and we’d love for you to be part of that journey. With N-ablites in more than 15 countries around the world, you’re adding your unique voice to a diverse team who support our customers and one another. The Way We Work, our hybrid working model based on trust and flexibility, allows you to maximize your contributions while growing your career. Join a team where you can make a difference!

N-able is seeking a Senior Product Marketing Manager to join us on our journey of growth. The Senior Product Marketing Manager, Cove is responsible for accelerating growth in the highest growing Data Protection product category at N-able. You will become a product expert and go-to person for the Sales and Marketing teams, understanding Cove Data Protection and the products that compete with it in the market. You’ll work with product management, marketing, demand generation, and sales, enablement to drive the understanding of product messaging and value.

What You\'ll Do

• Product Messaging and Positioning – Describe the product in terms of its ability to solve partner problems, address key use cases, and create crisp and compelling messages that drive market acceptance and growth.
• Content Creation – Generate insightful and compelling content (IP, webinars, blogs, e-books and other marketing assets) to influence customers, buyers, industry specialists.
• Customer testimonials and Case studies – Conduct customer interviews to build compelling case studies and testimonials.
• Support product / feature launch – From creating the value proposition to sales enablement material to product data / fact sheets.
• Go-to-Market Strategy – Contribute to revenue attainment and growth for individual products and ongoing marketing activities that impact product performance.
• Customer and Competitive Intelligence – Map customer needs and analyze competitor offerings, determine strengths and weaknesses, and develop a winning strategy. Identify and validate urgent, pervasive problems in the market by interviewing customers, evaluators and potential buyers.
• Sales Training – Design and deliver training content to help salespeople focus on how to sell the product, not how to use it.
• Event and Sales Support – Provide product expertise for tradeshows, webinars and seminars including building compelling presentations and ongoing support for the sales channel.

What You\'ll Bring

Purple Perks

What do we offer you?

About N-able

At N-able, Inc. (NYSE : NABL), we are a global software company that turns IT possibilities into capabilities. We partner with technology leaders who support companies around the world by offering secure infrastructure and tools to navigate evolving IT needs. We build strong relationships with our customers to help them thrive at every stage of growth, and we rely on our global team of N-ablites to make a difference in how our partners do IT.

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