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Digital Marketing Specialist

Digital Marketing Specialist

Peyton Resource GroupTX, United States
30+ days ago
Job description

What You Will Do :

  • Supports marketing campaign execution from start to finish, including responsive HTML / CSS coding, audience build, business approval, quality assurance, and deployment.
  • Provides campaign improvement recommendations based on data.
  • Builds, executes and reports campaign engagement of digital campaigns targeted to multiple audiences and segments.
  • Helps provide the best marketing communication tactics by optimizing message and frequency for our marketing and real-time campaigns.
  • Ensures messaging is clearly conveyed and delivered properly to target audiences. Responsible for HTML / CSS email code, testing, scheduling / sending, reporting metrics, and managing deliverability and opt-outs.
  • Maintains and makes updates as necessary to existing email templates using email design principles in line with client branding.
  • Completes any other job-related duties needed to help drive to the organization's digital marketing vision, purpose, and abide by our core values.

What We Require :

  • Bachelor’s degree in marketing, Business, Computer Science / Information Systems, or related field.
  • Minimum three (3) years of experience in digital marketing / email campaign execution, implementation, testing, analytics and planning.
  • HTML / CSS coding experience.
  • Strong editing, proofreading and composition skills.
  • Excellent organizational and project management skills.
  • Strong interpersonal skills with the ability to communicate and work with all levels of internal and external contacts in a professional manner.