Influencer & Social Media Specialist

Raymour & Flanigan is seeking a detail-oriented, creative, and collaborative Influencer & Social Media Specialist to help bring our content strategy to life. In this role, you'll execute the social and influencer components of our integrated content calendar, manage user-generated content (UGC) programs, and support the creation of engaging assets across multiple formats - from photos and videos to graphics and carousels.

You'll work closely with the Manager, Content & Social Strategy, agency partners, and cross-functional teams to ensure our content connects across owned, earned, and paid channels. If you love staying on top of trends, managing campaign details, and finding creative ways to expand brand storytelling through influencers and fans, this role is for you.

Reports to: Manager, Content & Social Strategy

Key Responsibilities

Content & Social Calendar Execution

• Collaborate with the Manager and agency partners to build and manage monthly social content calendars that align with the brand's broader marketing priorities.
• Execute day-to-day posting and scheduling across key channels, ensuring all content is optimized for platform and audience.
• Review and approve agency-submitted copy and scheduled posts for alignment with brand voice, visual standards, and timing.
• Use social media management tools (Emplifi, Canva, or similar) to coordinate publishing and reporting.
• Ensure all published content is stored and tagged appropriately in Bynder.

Influencer & Creator Program Support

• Partner with the Manager and agency teams on influencer and creator campaign execution - from briefing and approvals to tracking and reporting.
• Serve as a daily contact for agency and influencer communication, ensuring deliverables meet contract requirements and brand standards.
• Oversee influencer product seeding: order products, track shipments, and manage budgets.
• Ensure all influencer and creator content complies with FTC regulations and internal legal guidelines.
• Coordinate content upload, tagging, and performance tracking to support cross-channel use.

User-Generated Content (UGC) Management

• Source, review, and secure permissions for high-quality UGC that aligns with brand tone and visual standards.
• Tag products, manage approvals, and maintain a steady flow of fresh UGC for use across social, web, and email channels.
• Keep homepage and social galleries updated with relevant, authentic customer content.

Content Creation & Collaboration

• Support content capture and editing across formats - including short-form video, photography, and carousels - to feed owned and influencer channels.
• Collaborate with the Content Producer to develop creative assets that can be used across multiple channels and campaigns.
• Identify opportunities to repurpose influencer and UGC assets into broader marketing initiatives.

Community Engagement

• Monitor and engage with the brand community, identifying trending conversations, notable mentions, and moments that align with brand voice.
• Partner with Customer Care to manage responses in social inboxes and maintain a positive, consistent tone.
• Escalate any customer or brand issues to the Manager as needed.

Analytics & Insights

• Track and report on content and campaign KPIs established by the Manager and agency partners.
• Monitor platform trends, seasonal moments, and emerging opportunities to inform planning and creative development.
• Conduct competitor and trend analysis to help evolve strategy and content direction.
• Present actionable insights and ideas to the team regularly.

Qualifications

Required

• 2-3 years of experience in social media, influencer, or content marketing.
• Strong understanding of key platforms (Instagram, TikTok, LinkedIn, YouTube) and their best practices.
• Highly organized with strong attention to detail and the ability to manage multiple projects at once.
• Experience coordinating influencer or creator campaigns.
• Knowledge of FTC disclosure requirements and influencer compliance standards.
• Proficiency with social management tools (Emplifi or similar) and basic creative tools (Canva).
• Comfort with capturing and editing content for social use.
• Excellent communication and relationship management skills.
• Proactive, trend-savvy mindset with a passion for creativity and storytelling.

Preferred

• Experience in retail, furniture, or home goods.
• Familiarity with digital asset management systems (Bynder).
• Experience managing UGC programs or influencer communities.
• Basic photo/video editing or production skills.

Raymour & Flanigan proudly supports a drug and smoke free work environment.

Please note that we are currently unable to offer visa sponsorship for this position. Candidates must have authorization to work in the U.S. without the need for sponsorship now or in the future.

Raymour & Flanigan is an Equal Employment Opportunity employer that does not discriminate against any associate or applicant on the basis of race, creed, color, religion, sex (including pregnancy), age, national origin, physical or mental disability, status as a victim of domestic violence, sexual orientation, sexual and other reproductive health decisions, marital or familial status, genetic information or other basis protected by law.