Vice President, Planning

Vice President, Planning

Zeno Group is looking to hire a VP, Planning to join our NA Strategy and Planning team who is passionate about uncovering compelling insights and crafting strategy that informs powerful, meaningful campaigns for brands and organizations looking to make a difference in the world. Strategic Planning is the beating heart of all the work we do at Zeno, and this role will cover multiple clients & categories, partnering closely with our research, analytics, and creative teams to deliver work that matters.

The ideal candidate is continuously curious, an excellent storyteller, a skilled writer, a motivational team player, and a cultural anthropologist at heart. Specifically, you are always seeking the Why & understanding the Who, to find the most effective way to making meaningful connections with people. The ideal candidate is also committed to finding more effective and inclusive ways to engage diverse audiences.

Ultimately, you are a problem solver. Someone who knows how to take all you have discovered along the journey, identify the most important insights, write a compelling narrative that inspires your colleagues and your clients, and ultimately powers campaigns that make a real impact.

Responsibilities :

• Determine priorities and develop / challenge the brief; set the bar for depth of insights and creative fodder.
• Use a research driven approach to develop the right questions, be an aggregator and help us stand apart at the table.
• Be able to bridge the gap between the consumer trends and the industry and determine appropriate channels for the brand based on editorial themes, target audience, brand objectives etc.
• Explore the intersection of culture, brands, and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms.
• Keep up to date with innovative work across advertising and communications industries; share internal and external best practices with colleagues across practices, sectors and functions within the agency, inspiring others to uncover insights and think in new ways.
• Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints.
• Delivers substantial change for clients and the communities in which we operate; ensures new insights from self and others fuel innovation in agency approach and client work; uses diversity of perspective to elevate client counsel, the agency and own career.
• Effectively implements change for clients and agency in a way that demonstrates powerful and unique thinking; uses thoughtful, strategic insights and knowledge to balance risk-taking for clients and the agency; holds others accountable for open-mindedness and embracing diverse viewpoints.

Qualifications :