Director Enrollment Operations

Description

45% Enrollment Leadership

Develops annual data driven, strategic annual enrollment goals in partnership with the Dean, Senior Associate Dean, Associate Deans, Program Directors and other Key Stakeholders

Develops, implements, and oversees effective strategies for the graduate enrollment funnel to meet the graduate enrollment goals of the SONHP.

Responsible for the development of a strategic plan that identifies key performance indicators for the graduate enrollment funnel ensuring that enrollment efforts are aligned with institutional goals and are effectively communicated internally.

Maintains current knowledge of admissions and recruitment trends by participating in national professional events and organizations. Draws from best practices and emerging strategies in admissions and recruitment from higher education as well as develops or applies innovations in this area that can be drawn from other fields or disciplines.

Ensures the creation of an annual marketing communications and recruitment plan, marketing and recruitment calendar, and executes a comprehensive array of enrollment marketing tactics to meet the school’s strategic enrollment goals.

Develops data-driven enrollment forecasts, projections, and action plans to ensure enrollment goals are met and that strategies position the school effectively in the market.

Provides visionary and operational leadership in effective communication strategy for enrollment through initiatives that are contemporary, on brand, relevant, and serve to provide greater visibility of USF to prospective students.

Oversees the production of fully-integrated marketing campaigns including social media, digital, TV, radio, and print advertisements, brochures, web content, success stories, articles, and press releases.

Keeps team informed of market trends and competition through bench-marking, research, surveys, and overall market

Produces reports that track, analyze and evaluate metrics, trends, and progress of student applications and conversion rates

Oversees management of the recruitment database and associated processes, such as tracking marketing and event data and managing content websites that serve the prospective student population.

Collaborates directly with Operations and Associate Deans in their coordination of the annual admissions calendar and the review of application, scholarship, and fellowship opportunities.

Develops relationships with all lead sources to ensure maximum exposure for the School.

Fosters cross collaboration and relationship development across campus.

35% Operations Management

Establishes and executes a supportive operational plan to ensure effective execution of the enrollment plan.

Monitors enrollment processes for efficiency and improvement, as well as manages budgetary dollars related to graduate enrollment.

Develops and optimizes strategies, P&Ps and structure to maintain data, documents and reports for online application and enrollment processing on multiple systems – Slate, Banner, Tableau and any additional application systems

Provides accurate and comprehensive reports to the School's leadership team regarding progress toward goals, as well as results.

Manages and maintains daily operations of the SONHP enrollment team by establishing and implementing written policies and procedures (P&P) for processing applications and admission decisions for graduate programs, including application verification, assignment to faculty review, preparation of admission packets, applicant communications, admission decision entry into Slate and any additional application systems, tracking tuition deposits, and receipt and verification of final transcripts for domestic and international students.

Organizes and participates in programs that involve prospective students, often serving as the first point of contact for students and their families.

Manages relationships and contracts with vendors associated with graduate admission (WebAdmit, Verse, etc.).

Responsible for the Graduate Enrollment fiscal budget in compliance with higher education recruitment and admission policies and practices, and applicable University, state and federal regulations.

20% Resource Development and Management

Leads by developing, supervising, and training a team of graduate enrollment staff that focus on the full graduate enrollment management cycle from prospect to admit to enrolled and retained.

Trains, manages, and leads a marketing, recruitment, communications and admissions team of 4 full time employees and some student workers.

Provides personnel management, supervision, direction, and guidance to staff, including performance appraisal, coaching, and professional development.

Develops and maintains responsibility for the marketing and recruitment budget and works closely with the Senior Associate Dean.

Leads and cultivates a culture of service, enthusiasm, and commitment to applicants, students, and the School as a whole.

Expresses understanding of and commitment to School mission, vision and values;

Participates and serves on various college committees and task forces

Minimum Requirements

Master’s Degree preferred. Bachelor’s Degree required.

Minimum five years of experience in University graduate or undergraduate recruitment or admissions environment

Detail oriented and highly organized, with ability to balance competing priorities. Excellent oral and written communication skills.

Strong interpersonal and client relationship skills, including the ability to work with a highly diverse population of students, staff and faculty.

Strong project management skills; follows through and meets deadlines.

Strong interpersonal skills, including the ability to exchange non-routine information using tact and persuasion and the ability to work with a highly diverse constituency

Ability to travel for recruitment purposes to conferences and other events as needed

Full-Time / Part-Time :

Full time

Pay Rate : Salary

Salary Range :

$95,000-$105,000, annualized; commensurate with experience