Integrated Digital Marketing ManagerSeattle, WA

Integrated Digital Marketing Manager

Integrated Digital Marketing Manager

Truveta is the worlds first health provider led data platform with a vision of Saving Lives with Data. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truvetas ambitious vision requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values.

Truveta was born in the Pacific Northwest, but we have employees who live across the country. Our team enjoys the flexibility of a hybrid model and working from anywhere. In person attendance is required for one week during the year for Truveta Planning Week. For overall team productivity, we optimize meeting hours in the Pacific Time Zone. We avoid scheduling recurring meetings that start after 3pm PT, however, ad hoc meetings occur between 8am-6pm Pacific time.

Who We Need

Truveta is rapidly building a talented and diverse team to tackle complex health and technical challenges. Beyond core capabilities, we are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference. If you are interested in the opportunity to pursue purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.

This Opportunity

As the Integrated Digital Marketing Manager, you will own the digital strategy and execution of our integrated marketing campaigns including multi-channel paid programs, website performance and traffic optimization, SEO and SEM, and analytics and reporting, as a key contributor across lead generation and conversion efforts. Youll work cross-functionally with growth marketing, content, design, product marketing, and sales to ensure high-performance digital campaigns that convert, contributing to customer acquisition and growth strategies.

The best person for this role has proven capability at building the strategy for a high-growth website, ideally in a B2B SaaS company with an enterprise sales model, along with expertise in digital marketing strategies that attract customers to Truveta.com, engage these customers, and drive them deeper into the sales funnel. The ideal candidate is motivated by impacting pipeline, can operationalize a digital demand generation strategy that results in exponential growth, is well-versed in growth marketing technologies and infrastructure, likes collaborating cross-functionally, and gets energized by working in a dynamic, high growth environment.

Responsibilities

• Integrated Digital Marketing
• Develop and manage integrated digital campaigns to drive high-quality leads and pipeline growth, with a focus on measurable ROI.
• Write campaign briefs, ad copy, and email marketing content aligned with product marketing.
• Establish paid media strategies to reach new audiences and generate leads; and optimize paid campaigns across Google Ads, LinkedIn, YouTube, and other relevant platforms.
• Develop a rigorous testing framework for all paid campaigns, landing pages, and ad formats; synthesize learnings into playbooks for scalable improvements
• Align keyword strategy with product marketing messaging, and improve audience targeting, bidding, and A / B testing.
• Design full-funnel retargeting strategies across web, social, and email to convert engaged visitors into qualified leads.
• Oversee agency resources and manage digital advertising budgets efficiently, making smart trade-offs to maximize performance.
• Website Performance
• Evolve the web strategy for Truveta.com as a strong demand generation and capture engine, including influencing content & SEO strategy, audience specific engagement, and conversion tactics.
• Drive website conversion rate optimization (CRO) initiatives including A / B testing, form optimization, UX experiments, and personalization strategies to maximize lead capture.
• Own and evolve Truvetas SEO strategy, including technical SEO, backlink strategy, page speed, schema markup, and keyword architecture.
• Work with agency resources on improving SEO and AI-Optimization for LLM discovery.
• Partner with design and product marketing teams to improve UX, SEO, content, resource discoverability, landing pages, and lead capture forms.
• Analytics & Reporting
• Monitor and report on overall web traffic and performance
• Track and report on key digital metrics, including CPL, CTR, ROAS, and pipeline contribution.
• Maintain dashboards to monitor digital funnel performance across awareness, engagement, and conversion stages; proactively diagnose and resolve drop-offs.
• Ensure proper UTM and tracking infrastructure for all campaigns to support clean reporting in GA, Salesforce, and HubSpot
• Support marketing automation and retargeting workflows across owned and paid channels.
• Monitor and report on organic growth (traffic, rankings, conversions) using tools like SEMrush or SimilarWeb
• Use data to continuously improve campaign effectiveness.
• Leverage marketing tools such as Google Analytics, LinkedIn Campaign Manager, HubSpot (or other MAP / CRM), and others to execute and measure campaigns.
• Cross-Functional Collaboration
• Partner with content, product marketing, growth marketing, and sales teams to align campaigns with GTM messaging and sales goals.
• Collaborate with Revenue Operations to refine digital attribution and ensure accurate pipeline impact reporting.
• Partner with Content and Growth teams to shape nurture flows based on visitor behavior.
• Communicate expectations, plans, and results with multiple marketing and growth teams, sales, and other stakeholders.

Requirements

Why Truveta?

Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional and everything in between. Join us as we build an amazing company together.

We Offer :

Truveta is committed to creating a diverse, inclusive, and empowering workplace. We believe that having employees, interns, and contractors with diverse backgrounds enables Truveta to better meet our mission and serve patients and health communities around the world. We recognize that opportunities in technology historically excluded and continue to disproportionately exclude Black and Indigenous people, people of color, people from working class backgrounds, people with disabilities, and LGBTQIA+ people. We strongly encourage individuals with these identities to apply even if you don't meet all of the requirements.