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Senior Account Manager

Senior Account Manager

GumGumBaton Rouge, LA, US
1 day ago
Job type
  • Full-time
Job description

Senior Account Manager

GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don't need to know who you are to deliver relevant and engaging ads that align with your active frame of mind. We believe that a digital advertising industry based on context rather than personal data builds a more equitable and less invasive future for the internet and is better for consumers, publishers and advertisers alike. Our blueprint for the future, The Mindset Matrix, combines the power of context and creative in digital advertising to deliver superior attention and drive consumer action without sacrificing personal data.

The Senior Account Manager is a critical role within the Customer Success department that partners directly with Sales to best service our advertising agency partners and execute on a variety of campaigns to meet client targets. The Senior Account Manager is ultimately responsible for ensuring that all aspects of campaign performance are exceeding expectations while simultaneously updating, educating and building relationships with advertising clients.

Additionally, the Senior Account Manager helps facilitate the management of all aspects of the campaign internally, working with our Design team, the Advertising Operations team and Engineering team to expertly set up each campaign according to key performance indicators. The role is also responsible for training and mentoring more junior team members in industry best practices and company processes.

Note : This position offers the opportunity for remote work or 'work from home' as there isn't a nearby office. However, GumGum is excited to only consider applicants residing in the local area listed in the job description for business needs including some or all of the following : client interaction, team interaction, timezone, etc.

What You'll Achieve

  • Take ownership of GumGum's renewal business

Lead the charge in supporting GumGum's renewal business by providing GumGum clients with an industry-leading end-to-end experience

  • Build strategic and long-lasting relationships with GumGum's key clients
  • Attend in person meetings and entertain clients as deemed necessary
  • Present campaign performance and updates to client or sales team and communicate optimizations to achieve goals
  • Discover incremental opportunities for growth among existing campaigns
  • Driving strategy for growth of key accounts

    • Support Sales in managing and executing strategic sales opportunities

  • Understand the client pipeline and strategically use current campaign success to help secure revenue on future initiatives.
  • Spend ample time researching client campaigns and programs they are running outside of GumGum. Strategize how GumGum could be a potential fit and put together a plan to potentially be presented to the client proactively
  • For key strategic accounts, take ownership of the QBR process and pull together key information that can be presented directly to clients
  • Coordinate internal teams and execute on sold campaigns

    • Work with AdOps to properly implement and manage sold advertising campaigns

  • Meet regularly with stakeholders to make sure campaign details are organized, up-to-date and turnaround times are being adhered to.
  • Take ownership of pod meetings, set the agenda and have goals in place so the team understands what should be accomplished during that time
  • Make sure there is alignment on client success metrics across the rest of the operations department
  • Review campaign performance daily to ensure performance is trending to achieve KPIs. Meet with Ad Ops to suggest campaign optimizations
  • Provide feedback to the company on how to best service clients' needs
  • Work with the Manager of Account Management and Lead AM to help mentor new team members. This will include training assistance, a daily check in and being a general 'go-to' point of contact.
  • Lead as a Team Expert in our AM Core Curriculum

    • In collaboration with other Senior Account Managers, own the Account Management Team's continued education program

    Skills You'll Bring

  • BA / BS degree in Business (Advertising / Marketing) or similar experience
  • 3+ years of experience in the digital media field, preferably in online verticals - Account Management and / or Media Planning.
  • Extreme attention to detail
  • Excellent written and verbal communication skills
  • Intermediate PowerPoint, Excel and Word skills
  • Advanced in advertising metrics and comfortable with interpreting and explaining performance to clients
  • Familiarity with Doubleclick, Sizmek, MOAT, Integral Ad Science, Millward Brown, Upwave, Salesforce, DoubleVerify and JIRA
  • Proficient with online advertising terms, concepts, and revenue model
  • Able to manage a variety of client needs while delivering on GumGum's reputation for excellent customer service
  • Diplomatically manage various stakeholders both internally and externally while delivering on client expectations
  • Ability to balance competing demands in a high-pressure environment to deliver on deadlines

    • What We Offer

    At GumGum, competitive base pay is a part of a total rewards package which also includes benefits, an emphasis on recognition, development, and wellness. The reasonable estimated base pay range for this role is from $81,000-$99,500 annually. The actual amount may be higher or lower. Individual compensation will vary based on factors including, but not limited to, relevant qualifications, work location, and labor market conditions.

    The total rewards package offered also includes an employer-matched 401(k) retirement plan, and depending on the role, participation in a bonus, commission, or stock incentive program. Your recruiter can share more specifics during the hiring process. Learn more about our U.S. benefits & perks package at gumgum.com / benefits.

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    Senior Account Manager • Baton Rouge, LA, US