Strategic Marketing Manager - FT - Days - MHS

Marketing Manager

At Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.

Manages the development, implementation and evaluation of integrated brand, marketing and sales initiatives to achieve growth and revenue goals for Memorial Cardiovascular Institute and related service lines. Leads cross-functional teams in planning, organizing and successfully executing marketing strategies, tactics, programs, initiatives and campaigns. Provides marketing counsel to business unit and service line administrators. Works collaboratively to build brand equity, implement priority marketing initiatives and leverage scale to create marketing efficiencies.

Provides project management oversight for development, production, placement and distribution of marketing communications tactics and content. Manages purchasing contracts and project budgets. Develops, manages and provides oversight for outsourced business partners and vendors, including agencies, freelancers, designers, etc. Works collaboratively with strategic marketing, corporate communications, web center and outreach teams to leverage expertise and shared resources, avoid duplication of efforts and achieve cost efficiencies. Monitors and reports on key performance metrics for marketing and brand communications activities. Recommends adjustments to strategies to achieve goals. Develops strategic brand planning, research and analysis to develop and evolve a comprehensive brand positioning strategy for MHS. Recommends, implements and manages brand identity, brand architecture and naming systems across the Memorial Healthcare System (MHS) services portfolio. Manages development, production, distribution, monitoring and management of brand promotions strategies, tactics, programs and content. Ensures consistency in brand voice, messaging, style and experience across traditional and digital media. Manages the creation, development and implementation of integrated marketing communications programs to drive customer acquisition, retention and engagement for core clinical service lines, including promotional campaigns, marketing events, sales support and digital marketing. Works collaboratively with the corporate communications and web teams to integrate traditional methods with web, social and mobile marketing techniques. Participates in strategic marketing planning, business development and key operational meetings core clinical programs. Works with strategic marketing leaders to develop and recommend marketing budgets and investments to support strategies.

Competencies : ACCOUNTABILITY, CUSTOMER SERVICE, EFFECTIVE COMMUNICATION, LEADING BY COACHING, MANAGING PEOPLE, PROBLEM SOLVING, RESPONDING TO CHANGE, STANDARDS OF BEHAVIOR

Education and Certification Requirements : Bachelors (Required)

Additional Job Information : Complexity of Work : This role requires critical thinking skills, effective communication, decisive judgment, and the ability to build and foster positive relationships. The incumbent must be able to lead others and take appropriate action when required. Strategic thinker with excellent analytic, planning, marketing and communications skills, and with the ability to translate and move plans into action. Ability to engage with and counsel leaders, physicians and other health system staff in marketing activities; and provide leadership to marketing, communications and cross-functional team members to achieve objectives. Excellent verbal and written communications skills, including proficiencies in digital and social communications. Highly organized, with a strong ability to manage multiple projects in a fast-paced environment. Required Work Experience : Three (3) years of progressive experience in marketing management with a demonstrated track record of success in (strategic) marketing planning, program development and implementation. Knowledge of the health industry preferred.

Working Conditions and Physical Requirements :

• Bending and Stooping = 40%
• Climbing = 0%
• Keyboard Entry = 60%
• Kneeling = 40%
• Lifting / Carrying Patients 35 Pounds or Greater = 40%
• Lifting or Carrying 0 - 25 lbs Non-Patient = 40%
• Lifting or Carrying 2501 lbs - 75 lbs Non-Patient = 0%
• Lifting or Carrying >

75 lbs Non-Patient = 0%

75 lbs Non-Patient = 0%