Manager, Resort Marketing - Destination Visitation

Job Description

Job Description

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Summary :

The Resort Marketing Team is responsible for visitation business ownership, brand building, and differentiating the guest experience. Key functional requirements of the Manager, Resort Marketing –

Destination Visitation are :

Support the Business : A business owner who can help unlock visitation / revenue growth in the Destination Resorts using an analytical and strategic approach to identifying opportunities, alternate approaches and recommendations. KPIs : Visitation, Paid revenue, market share, guest retention and prospect conversion

Build the Brands : A brand builder who can help craft growth-oriented and guest insight- driven brand strategies, inspire partners to create distinctive GTM plans and assets, provide disciplined GTM leadership, and identify innovative ways to elevate Rockies resort brands’ top- of-mind status. KPIs : Unaided awareness, GTM ROI, credible external recognition for the resorts, creative platforms that inspire actions beyond GTM (e.g. employee experience, on-mountain experience)

Manage the Budget : A team leader who will be responsible for managing the Resort Marketing Team budget across the entire VR portfolio. KPIs : Manage central budget to within + / - 1%, accurately invoicing, accruing and forecasting monthly. This particular role is tasked with achieving Resort Marketing goals for the following resorts : Vail, Beaver Creek, Breckenridge, Keystone, Park City and Whistler

Job Specifications :

• Starting Wage : $77,000 - $100,000 + annual bonus
• Employment Type : Year Round
• Shift Type : Full Time hours available
• Minimum Age : At least 18 years of age
• Housing Availability : No

Job Responsibilities :

As a Manager of Resort Marketing – Rockies Visitation, you will be responsible for :

Talent :

Strategy :

Go-to-Market Plans :

Marketing Budget :

BRAND MARKETING LEADER :

As a Resort Marketing Manager, you will hold a leadership position within the Brand Marketing organization at Vail Resorts. We believe Brand Marketers are : Curious, Critical Thinkers, Champions, Connected to Culture, and Collaborative. As such we are looking for candidates with a track record of :

Job Requirements :

The perks include a free ski pass, and a set of benefits including...

The expected Total Compensation for this role is $77,000 - $100,000 + annual bonus. Individual compensation decisions are based on a variety of factors.

Job Benefits

Full Time roles are eligible for the above, plus :

Vail Resorts offers a ‘Hybrid’ work environment for Broomfield-based roles where employees must live within 50 miles of the Broomfield office and work on-site Tuesday, Wednesday, Thursday and have flexibility to work off-site on Mondays and Fridays.

Please note that the ability to work in person or off-site, and the particulars related to such work, are subject to change at any time; and, accordingly, the Company reserves the right to change its policies and / or require in-person / in-office work or off-site work at any time in its sole discretion.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and / or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child / minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID  511875

Reference Date :  09 / 30 / 2025

Job Code Function :  Marketing