Digital Optimization Specialist

Works with Account Executives to facilitate, optimize, and report on advanced digital campaigns. Ad trafficking across all of our owned and operated properties utilizing Google Ad Manager (GAM) will consist of about 60% of your time. The role also includes hands-on fulfillment utilizing Simpli.fi, Amazon, and additional DSPs to fulfill programmatic display, video, audio, CTV / OTT, and DOOH. The Digital Optimization Specialist will also execute advertising campaigns across social channels including Meta, TikTok, Pinterest, and LinkedIn. While you will spend most of your time behind the computer, you should also be comfortable client-facing, delivering campaign results and optimization recommendations.

• Continuously monitors campaign performance and return-on-ad-spend (ROAS) while suggesting and implementing ongoing optimization strategies to hit and exceed assigned KPIs.
• Work closely with the editorial team and web development team on various owned and operated projects.
• Pixel and tag placement via Google Tag Manager (GTM).
• Provides custom reporting when needed based on tiered levels of service.

Qualifications, Skills, and Characteristics Required :

Why You'll Love Working at Lightning Digital :

We offer a generous benefit plan that includes a 401(k) with company match.

We are an Equal Opportunity Employer.

Interested?

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