Sr. Brand Manager, Marketing Analytics & Operations Lead - Baxter Auto

Description:

Do you want to help transform the auto industry? Come let Baxter Auto show you just how Remarkable you can be!

At Baxter, we are challenging the norm when it comes to both the car buying process and the employee experience. As a Baxter teammate, you are part of a growing company that strives for an inclusive culture, which is why we need you!

We value individuals who:

• Stay curious by striving for continuous improvement
• Welcome differences by seeking, listening, and learning from diverse perspectives
• Make it matter by driving toward meaningful outcomes
• Win together by operating with a team-first perspective
• Be authentic by communicating with transparency and kindness
• Be caring by having an innate desire to help others

At Baxter we encourage and support career development, job opportunities across multiple professions, an inclusive culture where everyone is a leader (from entry level up to general management), encouragement to be your authentic self, and an almost obsessive focus on the employee and guest experience. Combine that with market-leading benefits offerings and opportunities across multiple states, and we think you’ll agree that YOU BELONG AT BAXTER!

Your Purpose as a Sr. Brand Manager, Marketing Analytics & Operations Lead:

This role leads marketing analytics, reporting, and operational excellence across assigned stores while serving as the organization’s subject matter expert on data strategy and AI enablement. As a key partner to General Managers, agency teams, and marketing leadership, it translates business performance into clear insights, actionable recommendations, and executive-level reporting. The position ensures data integrity, optimizes systems and processes, and continuously advances the marketing tech stack to drive smarter decisions, greater efficiency, and measurable growth.

In this role, you will:

Store Marketing Leadership

• Act as main point of contact for all marketing team communications with store General Managers
• Own the marketing & sales reporting for each store, communicating regularly with GMs to proactively identify insights, trends and opportunities
• Collaborate with team leads & agencies to advise on best practices across marketing functions - delivering information and recommendations in a timely, professional manner
• Attend at least one sales meeting per brand per month
• Lead monthly marketing report out meetings
• Light event planning (as needed, in collaboration with marketing and store teams)
• Oversee and approve website changes, new tool integrations, and any other support tickets, work with admin support members to ensure timely completion
• Collaborate with admin support to maintain an accurate master marketing budget for each store, ensuring budgets are communicated and approved with GM
• Oversee manufacturer compliance and co-op program compliance/usage
• Understand dealership tech stack, advise as needed in partnership with admin support

Integrated Campaign Planning & Oversight

• Develop store-specific marketing plans aligned to: inventory stock, sales objectives, and local market dynamics
• Partner with paid media teams/vendors on: campaign strategy, messaging inputs, performance interpretation (not just reporting), and clear, data-driven recommendations to GMs

Social Media Strategy & Execution

• Strategy & Planning - Own social content calendars for assigned stores; Ensure content aligns with brand standards, campaign priorities, sales focus areas; Coordinate with centralized social/creative resources
• Content Production (Priority brands) - Personally and/or in collaboration with store social media ambassador, produce limited, high-impact content for Instagram, Facebook and TikTok; Focus on quality and relevance, not volume

Marketing Analytics & Operations Lead

• Act as subject matter expert on marketing analytics and AI enablement for team operations
• Understand how marketing and business metrics intersect and develop reports that help identify trends and lead to actionable conclusions.
• Optimize and upkeep current reporting while leading continuous improvements to tech stack, AI adoption, structure and data visualization
• Maintain the integrity of the data and manage all necessary systems and outside partners to ensure consistency, reliability, and accuracy of reported results.
• Maintain a high level of curiosity around AI adoption for marketing teams, consistently learning and testing new ways to make our team more effective and efficient
• Work collaboratively with marketing staff to ensure understanding and execution of best practices in AI adoption across marketing operations & utilizing resources in data analysis to find quicker and better insights
• Partner with CMO to develop regular executive-level marketing performance reports

Requirements:

Basic Qualifications:

• Based in Omaha, Nebraska
• Bachelor’s degree in marketing, business administration, data analytics or business-related field required with a minimum of 5 years of experience
• Proficiency with Microsoft Office (Excel, PowerPoint, Word)
• Excellent verbal, written, and data visualization skills
• Proficiency in data visualization and dashboarding, with the ability to: design executive-ready dashboards, tell a clear story with data, and surface insights quickly and intuitively
• Experience with tools such as: Looker Studio, Tableau, Power BI, or similar
• Demonstrated curiosity and hands-on experience with AI applications in marketing, including reporting automation, data analysis and insight generation, workflow efficiency, and task acceleration
• Experience evaluating, testing, and implementing AI-driven tools responsibly and effectively
• AI certifications encouraged (e.g., analytics AI tools, automation platforms, or marketing-focused AI training)
• Google Analytics familiarity preferred
• Must be at least 18 years of age and have a valid driver’s license to operate a motor vehicle

Additional Qualifications:

• A team-first always perspective with a desire to win together attitude.
• An innate desire to help others in all ways possible.
• Dedicated to creating meaningful outcomes in everything you do.
• Welcomes difference by seeking, listening, and learning from diverse perspectives.
• Authentically communicates with transparency, empathy, and kindness.
• Forever curious and motivated by a passion for continuous improvement.

Your Well-Being:

• Competitive Pay: Commensurate with experience
• Work Schedule: Hybrid Monday-Friday with WFH on Monday & Friday and in office Tuesday-Thursday
• Comprehensive Benefits Offering: Market-leading medical plans including PPO, HSA, and FSA options; Multiple Dental (includes orthodontics) and Vision plans; Varying Vacation and Sick Leave available Day 1; 4 Week-Paid Parental Leave available Day 1; 401(k) Match with 100% vesting after 1 year and immediate eligibility at age 18; Short- and Long-Term Disability options; Accident and Critical Illness Plans; Basic Life, Pet, Legal, & Identity Insurance
• Training and Development Opportunities for All Employees
• Extensive Employee Discounts: Vehicle purchases, parts, service, hotels, travel, and more
• Educational Reimbursement: General and specialized technical automotive degrees
• Employee Assistance Programs
• Paid Holidays: New Year’s Day, Memorial Day, Juneteenth, 4th of July, Labor Day, Thanksgiving, Christmas Eve, & Christmas Day

Baxter Auto Group

Baxter Auto Group is one of the nation's leading automotive retail groups, serving the metro areas of Omaha, Lincoln, Kansas City, Colorado Springs, and Madison. The company operates 20 dealerships and represents eight of the nation's top automotive brands, including Ford, Lexus, Toyota, Audi, Volkswagen, Honda, Subaru, and Mercedes-Benz.

Baxter Auto believes its exceptional employees truly distinguish the company in the marketplace. It continually invests in maintaining a remarkable employee experience, including industry-leading benefits, a flexible work-life balance, and an experience centered around four key pillars: purpose, growth, well-being, and belonging.

Employment with Baxter is contingent upon applicants’ successful completion of the background check process and drug screening test. Baxter embraces equal employment opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Baxter is an equal opportunity employer and does not discriminate on the basis of race, religion, national origin, sex, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status. In addition, Baxter will provide reasonable accommodation for qualified individuals with disabilities. If you are unable or limited in your ability to submit an application because of a disability, please contact us at (531) 365-3165, option #4 to request accommodation.