Digital Communications & PR LeadSnap On • USA, Wisconsin, Kenosha
Digital Communications & PR Lead
Snap On • USA, Wisconsin, Kenosha
22 hours ago
Job type
- Full-time
Job descriptionManage Franchisee Web Portal by updating, organizing, and designing content. Manage Snap-on's private Franchisee Facebook group by creating and sharing content, responding to posts, monitoring content, and fostering a supportive online community. Develop and execute all email communications, including graphics creation, scheduling, and coordination with internal teams. Create and distribute Award Recognition Posters and associated documentation. Design and distribute surveys to gather actionable insights to inform marketing strategies and improve support. Lead product placement efforts in entertainment media (TV shows, movies) to increase brand exposure. Strategize, design, and manage advertisements to promote key products and initiatives. Develop and submit entries for industry awards and recognitions to elevate Snap-on's products and brand. Support communications for select groups of Franchisees, including newsletter creation, election coordination, and member engagement. Other duties as assigned. Bachelor's degree in marketing, communications or public relations. Experience in digital marketing, ideally in environments that support distributed teams or franchise networks. Titan CMS experience preferred. Experience with Mailchimp, including campaign creation, audience segmentation, scheduling, and performance tracking. Proficiency in Canva or other graphic design tools. Strong writing skills with the ability to communicate clearly and concisely, tailoring messages so they are easy to understand and quickly actionable by diverse audiences. Proficient in Microsoft Office applications, including Excel, PowerPoint, and Word. Strong written and verbal communication skills. Ability to manage multiple projects simultaneously and collaborate effectively across departments. Preferred experience with public relations strategies, including media outreach, placements, and award submissions. Highly organized, detail-oriented, and proactive in identifying opportunities and solving problems.
Overview
Who We Are :
As part of the Snap-on Tools team, you'll be joining an extraordinary company that has been the industry standard for over 100 years! People know Snap-on for the quality of our products, but we know that it is the passion and character of our people that make our company a global leader. With our diverse talents and deep pride in the Snap-on family of brands, we drive innovation and create value. We work hard together. We grow together. We are one Snap-on team.
Working With Snap-on has Benefits!!
Company-paid benefits include :
- Paid time off, vacation and paid holidays
- Market competitive compensation
- Retirement programs including 401(k) Plan with matching employer contributions
- Employee Stock Purchase Plan - annual optional enrollment period
- Basic dental, Basic life, Basic accidental death and dismemberment coverage
- Short term and long-term disability, Employee Assistance Program
- Business travel accident insurance
- Other health education programs, including smoking cessation, annual wellness screening and seasonal flu shot
- Bonus, incentives depending on position and level
- Base pay progression through lateral & promotional development on both managerial and technical career paths
- Tuition Assistance Plan
Snap-on is rooted in the dignity of work. From our founding 100+ years ago, we have been dedicated to this timeless principle. We celebrate this work and we celebrate our customers, the makers and the fixers, who perform day in and day out to move the world forward.
Snap-on continually strives to be an employer of choice and offers a Great Place to Work.
Responsibilities
Position Summary : Leads digital marketing efforts that support Snap-on Franchisees by delivering engaging content, fostering community interaction, and maintaining consistent communication across digital platforms. Leads public relations initiatives for the Snap-on Tools Marketing group, including media placements, award submissions, and advertising strategies that enhance the brand's visibility and reputation.
Key Tasks :
Qualifications
Requirements :
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Digital Communication • USA, Wisconsin, Kenosha
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