VP Regional Database Strategy and Operations

VP Regional Database Strategy And Operations

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

The VP Regional Database Strategy And Operations is responsible for defining and executing the marketing campaign strategy and operational delivery for known customer segments, the MGM Rewards program, and external partners. Working closely with Revenue Management and Property Leadership, this role ensures campaigns are aligned with business goals and deliver maximum ROI. With direct P&L responsibility, the VP drives customer engagement, loyalty, and value through data-driven strategies while enhancing marketing efficiency and overall property performance.

The day-to-day responsibilities include :

• Leading campaign strategy and execution for all known customer segments, the MGM Rewards program, and external partners by directing teams that determine when, what, and to whom campaigns are delivered using data-driven insights.
• Partnering with Corporate and Regional property leadership to prioritize campaigns, manage cross-property tradeoffs, and ensure maximum return on investment.
• Defining and guiding holistic offer strategies, with accountability for P&L management, budget adherence, and spend optimization.
• Continuously improving customer engagement and campaign performance by recommending innovative strategies, optimizing lifecycle communications, and expanding omni-channel personalization.
• Collaborating with Analytics, Data Science, and Technology teams to refine segmentation, enhance customer targeting, and influence long-term marketing systems and integrations.
• Overseeing campaign outcomes across assigned properties, including property-led initiatives, while aligning campaigns with broader revenue and customer engagement strategies.
• Providing leadership and coaching to team members, ensuring performance feedback, career development, training, and succession planning.

The ideal candidate will have a bachelor's degree (preferred) and 10+ years of relevant experience, including at least 5 years in a leadership role (Director level or above) within the casino, marketing, hospitality, or related industry. This leader will have proven expertise in customer engagement and messaging, including customer valuation, reinvestment strategies, and campaign optimization for gaming and non-gaming segments. They will possess in-depth experience across marketing roles at multiple properties, with strong knowledge of campaign finance, performance drivers, and ROI measurement. The candidate must be highly organized, able to prioritize conflicting duties, maintain timelines, and anticipate business needs through critical thinking and analysis. They will demonstrate the ability to operate effectively at multiple levelsfrom resolving individual support issues to leading large-scale strategic programswhile driving measurable business outcomes.

The perks and benefits include :