Brand Marketing, Senior Manager

About Us

Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living. Live your best life with Merz Aesthetics.

A Brief Overview

The Brand Marketing, Sr. Manager Direct-to-Consumer marketing oversees the evolution, execution, and measurement of key consumer marketing strategies and tactics supporting Xeomin in the U.S. The ideal candidate has in-depth consumer marketing expertise and a track record of delivering outstanding results through innovative solutions in launches and developing new markets. They excel in omnichannel strategy development with strong expertise in digital best practices and media planning & optimization. This job reports to the Director of Brand Marketing U.S and is in-office / hybrid. There are no direct reports to this position.

What You Will Do

Direct-to-consumer campaign lead

• Primary Responsibilities : (1) Serve as the direct-to-consumer partner on the Xeomin brand team, working together to ensure strategic alignment in designing and implementing a best-in-class digital ecosystem and execution of omnichannel campaigns across key channels including search, social, display, video, and CRM (2) Establish disciplined executional plans, establish and track KPIs on a frequent basis and enhance and optimize consumer engagement programs based on insights and performance data (3) Contribute to strategy development and brand planning, ensuring alignment with in-office, patient, global, and broader portfolio priorities
• Project Management : Oversee the timely submission of all jobs into Veeva through the management of external agencies and vendor partners. Navigate PRC processes and build rapport with team members to remain compliant while ensuring brand tactics remain relevant and valuable
• Industry Compliance and Relevance : (1) Ensure all marketing efforts comply with established corporate and industry compliance guidelines. (2) Stay informed of evolving marketplace conditions and competitive landscape
• Performance Tracking : . (1) Work closely with the larger Xeomin brand team to develop and execute insight gathering and testing (2) Monitor and report on campaign impact and effectiveness, providing insights for continuous improvement.
• Active Communication : Maintain regular communication with the Director of Brand Marketing, addressing problems, providing project updates, and conducting regular 1 : 1 meetings.
• Budget Management : Manage the budget and track current projects and spending throughout the fiscal year, including all Statements of Work (SOWs) and Purchase Orders (POs) / invoices for the assigned brand.
• Customer Engagement : Travel to participate in select customer events and quarterly field ride-alongs to gather customer engagement and field insights.
• Industry Representation : Attend various industry events as a representative of the team.
• Decision Making : Within established guidelines, perform duties with minimal direction and supervision, ensuring successful completion of assigned projects.
• Follow-Up and Organization : Provide systematic and dependable follow-up, maintaining a high level of organization and preparedness.

Cross-functional collaboration and engagement

Minimum Requirements

Preferred Qualifications

Technical & Functional Skills

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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