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Senior Marketing Associate, Digital Health
Senior Marketing Associate, Digital HealthBaxter • Raleigh, NC
Senior Marketing Associate, Digital Health

Senior Marketing Associate, Digital Health

Baxter • Raleigh, NC
30+ days ago
Job type
  • Full-time
Job description

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission.

Your Role at Baxter

As a Senior Marketing Associate, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening gives you a significant understanding of healthcare and business.

And, while a great teammate, you are also competitive - determined to achieve results and get things done.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

Your team

We develop quality products with the patient in mind, so our marketing efforts are also patient centric. That means you can be proud of our work and the value we provide to people every day.

As a large, multinational organization, you can expand your knowledge through collaboration with peers, partners, and teams, providing exposure to different facets of our portfolio, and a supportive leadership team that encourages ongoing development.

From your leaders to your peers, we operate as one team. We are passionate about delivering for our patients and the business. We continue developing digital tools to enable efficiency and support a variety of learning and development opportunities.

What you will be doing

  • Handle and lead marketing support projects for product launches, field sales support, and other marketing activities within your portfolio.
  • Become an internal subject matter authority for your assigned portfolio.
  • Generate / analyze competitive intelligence and promote understanding of competitive tactics with the sales team.
  • Partner with marketing communications to create innovative content to drive market awareness, lead generation, deal closure.
  • Coordination of portfolio social media calendars and organization of marketing materials within content management system within portfolio.
  • Regularly interact with customers through presentations, interviews, tradeshows, professional societies, and occasional site visits and develop customer relationships.
  • Collaborate with global portfolio marketing to understand underlying issues related to product quality / customer complaints; ensure feedback is communicated back to respective owners for input into recommendations and resolution to identified issues.

What you will bring

  • Minimum Bachelor’s degree, with major in marketing, business, communications, engineering, or related field.
  • 2+ years professional Marketing experience.
  • Highly organized self-starter who is willing to work as a team and independently and take initiative.
  • Demonstrated strong communication skills and ability to facilitate large group meetings to a successful outcome.
  • Technical / Health IT, medical device integrations expertise would be nice to have.
  • Strong multi-tasking ability to simultaneously coordinate, prioritize and balance multiple priorities and projects.
  • Entrepreneurial spirit.
  • Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.

    Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

    #li-sh1

    #LI-BaxGen

    US Benefits at Baxter (except for Puerto Rico)

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    Associate Digital Marketing • Raleigh, NC

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