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VP of Franchise Development

VP of Franchise Development

Relentless BrandsCharlotte, NC, United States
3 days ago
Job type
  • Full-time
Job description

VP of Franchise Development

Location : Charlotte, NC (In-person, HQ-based)

Brands : ISI® Elite Training & The Plunge House

Company : Relentless Brands

Type : Full-Time

Reports To : Co-Founders

This Is Not a Job. It’s an Opportunity to Build a Movement.

Relentless Brands is home to two of the most dynamic and fast-growing wellness franchise brands in the country— ISI® Elite Training and The Plunge House . We’re hiring a VP of Franchise Development to lead our franchise development division from our Charlotte, NC headquarters.

This is not a remote position , and it’s not a typical franchise sales role. It’s a rare blend of high-impact sales, innovative marketing, and full-scale departmental ownership. You’ll be building and running the system—from top-of-funnel campaigns to franchise signings and beyond.

We want a creative, high-urgency, entrepreneurial operator —someone who thinks differently, sells with conviction, and builds with ownership.

What You’ll Be Accountable For

Top-of-Funnel Demand Creation

  • Build and execute lead-generation strategies : paid ads, webinars, social content, landing pages, podcast collaborations, and referral campaigns
  • Ensure a monthly flow of 300–400 qualified leads per brand
  • Own and optimize all CRM workflows, automations, and pipelines
  • Develop engaging email nurture sequences, video messaging, and dynamic drip campaigns
  • Partner with internal franchisees for referrals, case studies, and validation touchpoints

Sales Pipeline Management

  • Manage the full franchise candidate lifecycle : inquiry → qualification → FDD → Confirmation Day → awarded
  • Maintain speed-to-lead urgency , persistent follow-up, and proactive objection handling
  • Conduct all initial discovery calls, lead virtual and in-person meetings, and present brand and investment opportunity
  • Lead and execute monthly Confirmation Days —creating a high-conversion experience from start to finish
  • Track and report KPIs such as pipeline velocity, CAC, time-to-close, and discovery-to-award rate
  • Strategic Execution & Departmental Ownership

  • Build and run the entire franchise development department
  • Manage and report on departmental P&L and budgets
  • Create, document, and evolve the franchise sales playbook, SOPs, and weekly dashboards
  • Work directly with legal on FDD development, updates, and franchise agreement execution
  • Serve as the point person for all franchise development events, broker conferences, and Confirmation Days , coordinating all logistics through executive assistants
  • Lead cross-departmental collaboration with marketing, operations, and executive leadership to align brand voice, territory development, and business objectives
  • Ensure all franchise sales materials are brand-aligned, updated, and compliant
  • Franchisee Relationship Building

  • Build and nurture relationships with current franchise partners to support referrals and strengthen brand validation
  • Ensure prospective candidates have access to compelling validation opportunities
  • Use franchisee testimonials and success stories in growth campaigns
  • Maintain franchisee sentiment awareness to support both growth and reputation
  • Team Development & Scalability

  • Operate solo initially with full ownership of execution
  • As the pipeline grows, hire, train, and manage additional team members in franchise development
  • Define clear KPIs, expectations, and team structures for future scale
  • Act as the cultural and performance standard-bearer for the department
  • What Success Looks Like (Within 90 Days)

  • Each brand has 30+ active franchise candidates in the pipeline
  • 10+ highly qualified candidates attending Confirmation Day each month
  • 10–12 units awarded monthly across both brands
  • Lead flow of 300–400 qualified leads per month per brand
  • CRM, nurture campaigns, SOPs, and candidate touchpoints fully documented and live
  • First wave of brokers and key partners activated and productive
  • Budget, forecasts, and KPIs reported weekly to the Executive Team
  • Confirmation Days and events executed with precision
  • Department foundation built to support scalable growth
  • The Ideal Candidate

  • Based in or willing to relocate to Charlotte, NC
  • Deep background in sales and marketing , preferably with campaign ownership experience
  • Exceptionally strong copywriting, communication, and consultative sales skills
  • Track record of operating at a high level in growth-oriented environments
  • Highly detail-oriented, organized, and deadline-driven
  • Experience working with or for a franchisor, high-growth brand, or founder-led company is a plus
  • Bonus : Former VP of Marketing, COO, or Director of Ops ready to shift into a growth-focused role
  • Franchise experience is preferred but not required— ownership mentality and hustle are non-negotiable
  • Capable of balancing strategic thinking with hands-on execution
  • Compensation

  • Competitive base salary
  • Aggressive commission structure tied to units awarded
  • Performance-based bonuses
  • Health insurance
  • 3 Weeks PTO
  • Full health benefits + PTO
  • Travel budget for franchise development events and conferences
  • Ready to Lead the Future of Franchise Growth?

    If you're a builder, a closer, and a brand believer—this is your shot. Lead the charge as we scale two health & wellness brands that are changing lives and dominating markets.

    Own the department. Build the pipeline. Grow the brand.

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    Vp Of Development • Charlotte, NC, United States