Social Media Manager

Description:

At Color Street and Innovative Cosmetic Concepts, we believe one brilliant idea can change everything. Our revolutionary, patented, real nail polish strips and ever-expanding line of premium beauty products empower beauty lovers around the globe and inspire our community of Independent Stylists to express themselves in full color!

We are seeking an experienced Social Media Manager to join our dynamic team and play a pivotal role in scaling our social community while increasing engagement and impressions. You will spearhead Color Street’s strategy and execution across owned social platforms with a primary focus on video content creation. This role would sit in our Totowa, NJ location and go to our Manhattan office 1-2x per week for photo shoots.

Requirements:

Social Media Management:

• Work with the creative and marketing teams to develop and execute a comprehensive social media strategy across all platforms (Instagram, Facebook, TikTok, Twitter, Pinterest, etc.)
• Create, curate, and manage all published content (images, video, written, and audio)
• Plan and execute social media campaigns that align with marketing objectives and brand messaging
• Analyze and report on social media performance using tools such as Google Analytics, Hootsuite, or similar
• Community engagement: manage reactive escalations and proactive engagement
• Coordinate with internal creative teams by submitting project request forms for asset needs.
• Collaborate with cross functional teams to craft messaging for social channels and posts when applicable.
• Present cross-functionally for approvals to ensure social content aligns with brand standards.
• Analyze post performance, track KPIs, and report on industry activity through monthly reports.
• Stay informed on the latest social media trends.

Content Creation:

• Create thumb stopping, engaging, fun, and informative video content that ultimately grow our following by building brand awareness, and sales.
• Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, Facebook and YouTube.
• Manage short-form video content from internal creative by contributing to briefs, providing feedback, assisting with filming/capturing, and making edits.
• Produce content including filming, modeling, and editing.
• Support cross-functional team content needs for organic social support.
• Cover events and brand photoshoots by attending, capturing content, and editing footage.

Qualifications:

• Bachelor's degree or higher coupled with 2-4 years of relevant experience in social media marketing.
• In-depth knowledge of social media platforms including Instagram, TikTok, YouTube, X, Pinterest, and Facebook.
• Ability to work well in a fast-paced environment with a flexible, positive, and solutions-driven attitude.
• Understanding of photo and photo editing resources such as Photoshop, Lightroom.
• Demonstrated experience working with video editing platforms such as CapCut, InShot, Canva, Adobe Premiere Pro, or other.
• Basic understanding of design resources such as Canva.
• Excellent writing, editing, and proofreading skills.
• Strong organizational, detail-orientation, and project management skills.
• Ability to work independently and as part of a team.
• You work well under deadlines, deftly prioritizing and multitasking as needed.
• Strong problem-solving and troubleshooting skills.
• Open to travel opportunities.
• Existing social content portfolio or digital body of work required