Senior Account Strategist, LinkedIn Advertising (Remote US)
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Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team.
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Provide fractional support for internal marketing in support of a boutique agency within Directive
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Responsible for personal productivity and utilization
- Work directly with the Associate Director to align internal and client goals
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells and referrals via client relationships and professional network
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
4+ years experience at a performance / digital marketing agency, with hands-on experience supporting B2B clientsDeep expertise across paid social advertising campaigns, specifically LinkedIn AdsUnderstanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and moreProficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and moreAbility to delegate to junior team members to ensure joint successStrong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisionsAbility to drive results and measure via OCTExperience with audience segmentation by tier, job title, etc.Proven success with mid-market or enterprise accountsAbility to translate and articulate strategy and tell stories with dataCompetitive and curious problem solverKeeping at the cutting edge of the industry, seeking opportunities to grow and shareAbility to organize, prioritize and manage multiple projects simultaneouslyQuality-obsessed without compromising integrity of advertisingWillingness to travel to visit clients approximately once per year, per client or as neededWhat Success Looks Like
Demonstrate Abe core values in all interactionsEffectively manage approximately five mid-tier and enterprise accountsMeet and exceed department KPIs, including client growth and goal attainment (NSMs and Client Satisfaction scores)Build client trust and relationships that drive renewalsCross-sell services aligned with client goalsClearly communicate results with client contacts and executivesExhibit strong decision making for strategic direction of accountsBenefits
Salary range for this position based in the United States is $85,000-$95,000 USD with potential for bonus eligibilityMedical, dental, vision plans, disability, and life insurance coverage for you and your family100% employer-paid plan for you and 50% employer contribution for dependentsMental health benefits (Spring Health), Headspace membershipPhysical health benefits (Omada, fertility support, fitness resources, One Medical)Unlimited PTO (2-week minimum), paid company holidays, birthday leave, year-end recharge, parental leaveTraditional and Roth 401(k) with a 3% company matchAnnual bonus based on tenureWork Environment Requirements
As a remote-first company, you may work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities may be available where there are established businesses; work authorization and residency requirements apply for global locations. This role operates 100% virtually from your home office, collaborating via Zoom and Slack. You will need a laptop, internet access, and a professional background. Reasonable accommodations may be made for qualified individuals with disabilities.
If you require reasonable accommodations in completing this application or interview process, please contact careers@directiveconsulting.com.
Additional Information
At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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