Marketing Specialist, Events

Marketing Specialist, Events

Join our team as a Marketing Specialist, Events! This is a hybrid role being onsite in Maple Plain, MN on Tuesday & Wednesday. The Marketing Specialist, Events will take full ownership of events, ranging from internal Protolabs' events and webinars to large-scale tradeshows, with a focus on creating engaging experiences that drive brand affinity and demand. Possessing excellent communication skills, the Marketing Specialist, Events will work collaboratively with marketing, sales, customer service, and product management teams, as well as external partners. A self-motivated and outgoing professional with a proactive approach, our ideal candidate must be willing and able to travel and demonstrate a keen ability to manage logistics, event themes, messaging, promotions, staffing, and more, ensuring each event aligns with company objectives and exceeds expectations.

What You'll Do :

• Make recommendations on the annual event strategy and budget which includes third-party events and tradeshows, hosted webinars and virtual events, and industry and association events that are in line with our new customer targets
• Work side by side with the Demand Generation and Product Marketing teams on where events fit into the overall demand generation strategy such as target audience, stage in the demand funnel, key messaging, and how to collaborate with the sales team on follow-up.
• Execute the tradeshow portion of the annual events strategy through planning and budgeting along with materials creation, event messaging, vendor relations, travel accommodations, participant registration, agenda scheduling, staffing, on-site set-up, and logistics.
• Collaborate with Sales and Sales Enablement teams to ensure our sellers are informed and prepared to participate in an event and / or successfully follow up with leads captured at the event.
• Ensure event leads are added into our CRM for tracking, marketing and sales follow up.
• Seek out opportunities to showcase the Protolabs brand through speaking sessions and manage them by working with product and sales teams on topic selection and presentation creation.
• Manage the Protolabs webinar and virtual event strategy including calendar, key messaging, content creation, promotion, logistics, and post-webinar follow up.
• Create promotion plans with our Content Strategist and other sponsorship opportunities in support of Protolabs event plan including website listing updates, targeted pre- / post-event emails and social media.
• Own methodology for measuring success and ROI for each event, leading to improvement measures or future participation decisions.
• Manage and support our promotional merch programs, owning the vendor relationship, maintaining and updating program items, managing inventory, fulfillment and budget, collaborating with and supporting teams who use these programs, and providing leadership with cadenced reporting. Perform competitive analysis on-site at tradeshows as well as outside of tradeshows and report back to marketing leaders.
• Stay on top of industry trends and make recommendations on applying to the overall Protolabs' event experience.
• Administer marketing department spend card receipt collection and reporting to accounting on a monthly basis.

What It Takes :

What's In It For You?

$58,300 - $77,800 a year

Protolabs offers a competitive total rewards package, and compensation mix vary based on position, such as base wage, as well as other earnings including incentives and commissions. Actual pay offered will vary depending on multiple factors which may include, without limitation, job function, work experience, specialized skills, training, education, and certifications.

Proto Labs maintains ITAR-compliant operations in all of our United States based facilities. Due to ITAR regulations, this role is only open to U.S. Citizens, lawful permanent residents (green card holders) or foreign nationals granted refugee or asylee status. Individuals with temporary visas (e.g. E, F-1, H-1, H-2, L, B, J, TN or OPT) are not eligible for hire in this role.

Proto Labs, Inc. is an Equal Opportunity Employer. Physical Demands : While performing the essential duties of this job, the employee is regularly required to sit; use a computer keyboard, monitor and mouse, telephone and printer; reach with hands, and arms, talk, see and hear. The employee is occasionally required to stand, walk, stoop or kneel and must occasionally lift and / or move up to 25 pounds.

Work Environment : Indoors (A / C); nonsmoking; the majority of this job function is performed in an office setting requiring normal safety precautions. However, there may be job duties that require the employee to spend time in the manufacturing areas exposed to machinery and noise; eye protection occasionally required. Occasionally works in outside weather conditions. Occasionally works near moving mechanical parts and in high, precarious places and is occasionally exposed to wet and / or humid conditions, fumes or airborne particles, toxic or caustic chemicals, risk of electrical shock and vibration. The noise level in the work environment is usually quiet to moderate.