Head of Digital and Performance Marketing

Head Of Digital & Performance Marketing

Mukuru is one of Africa's leading FinTech's, empowering millions to move money across borders safely and affordably. We're on a mission to make financial services accessible, simple, and human and we're growing fast.

About the Role

You'll own, lead, and scale Mukuru's global performance marketing and digital acquisition strategy. This role combines strategic leadership with hands-on execution designing campaigns that move markets, optimizing MarTech systems, and leading a distributed team of marketers who live and breathe growth.

You'll balance the art and science of marketing blending data-driven experimentation with cultural intuition across multi-country audiences.

What You'll Do

• Develop and execute Mukuru's global performance marketing strategy across paid media, SEO, affiliate, ASO, and digital partnerships.
• Manage multimillion-dollar budgets across geographies, ensuring smart spend and maximum ROI.
• Localize creative, copy, and media mix for diverse markets from high-tech to mobile-first, low-data environments.
• Build and evolve a fit-for-purpose MarTech stack that powers omnichannel campaigns and automation.
• Lead adoption of AI, analytics, and automation tools that scale customer acquisition and engagement.
• Drive data-driven decision-making from real-time dashboards to advanced attribution models (MMM, multi-touch).
• Champion digital experience and conversion optimization (CRO) with experimentation frameworks and A / B testing.
• Partner cross-functionally with Product, BI, and Finance to align marketing investments with growth goals.
• Recruit, coach, and grow high-performing teams across markets.
• Report directly to the Chief Marketing Officer, shaping the future of digital marketing at Mukuru.

What You'll Bring

12+ years in performance or digital marketing, with at least 5 years in a leadership role across multi-market operations.

Proven experience managing $5M+ marketing budgets with full ROI accountability.

Strong technical knowledge of MarTech ecosystems, analytics, and ad platforms (Google Ads, Meta, TikTok, programmatic).

Expertise in data-driven performance management, attribution, and digital experimentation.

Experience leading multi-disciplinary teams across regions and time zones.

Postgraduate qualification in Marketing, Business, or Data Analytics (Honours or higher).

Nice-to-Haves

Experience scaling digital marketing in emerging or mobile-first markets.

Understanding of privacy frameworks (GDPR, POPIA).

Familiarity with AI tools, CDPs, and automation platforms.

I am sure you are reading this job description and meet majority of the criteria BUT you may also still not be 100% comfortable in applying. We believe that there is a place for everyone under the Mukuru sun and we want YOU to contribute to our diverse tapestry of talent. So come on, take a leap of faith, and send your application if you meet majority of our requirements. Remember to include a snippet of how you will bring value and help us build a future of success that will help us determine where and how you may best be suited. Maybe you are just the future Mukurian we need!!

Should you be appointed in a remote / work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a 'work-like' environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers. If you do not receive any response after two weeks, please consider your application unsuccessful.

NB : ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY'S DIVERSITY AND INCLUSION PLANS