Brand Intelligence Specialist

Brand Intelligence Specialist

The Brand Intelligence Specialist plays a key role in monitoring gathering and analyzing information that affects the universitys brand reputation and performance. The Specialist designs executes and delivers timely social media listening and performance reporting for University Communications.

Working under the Social Media Manager the Specialist leads efforts to analyze social media conversations about higher education and USC at large helping surface meaningful trends and potential risks. This role supports proactive and real-time monitoring for emerging crises and reputational threats escalating findings to senior leadership as well as crisis and security teams. The Specialist also provides data-driven reports around sensitive issues to inform institutional responses.

The Specialist forecasts trends relevant to the university identifies new opportunities for engagement and tracks targeted KPIs using a variety of analytics and listening tools. This role also contributes to strategic planning across communications teams. They will lead the setup delivery and continuous improvement of weekly monthly and ad hoc reporting distributed to university stakeholders offering clear insights and actionable recommendations.

Accountabilities :

Work collaboratively across multiple groups in University Communications to track media topics and online conversations relevant to USC forecasting trending topics and inform the universitys marketing editorial and media relations groups.

Maintain a recurring schedule of listening and trendspotting.

Monitor and generate reporting analyzing online conversations and sentiment around the university during a crisis as well as on an ongoing basis. This position will play an important role managing the brand reputation of the university.

Work with the social media manager to collaborate with a varied set of subject matter experts and stakeholders to effectively address crises as they arise as well as define a proactive issues management approach.

Assist in improving and enhancing current social listening practices that help assess brand reputation with a working knowledge of managing todays leading social media and analytics platforms.

Work with large datasets to conduct web email search and social media analysis using tools such as Microsoft Excel Google Analytics and third-party platforms. Translate performance trends into actionable insights that inform strategic decisions across University Communications.

Conduct peer institution analysis to monitor consumer response to industry issues. Gather insights based on data by analyzing key audiences university peers and the higher education marketplace consolidating information into actionable items.

Use leading analytics and social media listening tools such as Qualtrics Google Trends Google Analytics Google Search Console Sprinklr Social Studio MuckRack Sprout SocialBrandwatch etc.

Perform other related duties as assigned or requested. The university reserves the right to add or change duties at any time. Strong organizational and planning skills are vital for this position. This role may require availability outside of regular business hours from time to time including evenings and weekends to support crisis monitoring and response.

Minimum Education : Bachelors degree

Minimum Experience : 2-3 years

Minimum Field of Expertise :

Experience in communications market research trend forecasting and digital performance reporting.

Proven ability to synthesize large data sets from web email search and social platforms into clear actionable insights for strategic decision-making.

Proficiency with leading analytics monitoring and listening tools such as Google Analytics and Looker Studio Google Search Console Qualtrics Sprinklr Social Studio MuckRack Sprout Social Brandwatch and Excel.

Strong analytical written and verbal communication skills with a knack for translating complex data into compelling reports and visualizations.

Demonstrated ability to manage multiple priorities and projects under tight deadlines with a high level of organization initiative and creative problem-solving.

Comfortable working independently and collaboratively across teams with sound judgment in high-pressure or crisis situations.

Preferred Education :

Bachelors degree in communications market research public relations or other relevant fields.

Preferred Experience :

5 years

Preferred Field of Expertise :

Five years experience in communications market research and trend forecasting and reporting.

Expertise in Microsoft Excel and other data visualization tools

Experience in higher education.

Salary and Benefits

The hourly range for this position is $29.85 - $32.22. When extending an offer of employment the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position the candidates work experience education / training key skills internal peer alignment federal state and local laws contractual stipulations grant funding as well as external market and organizational considerations.

To support the well-being of our faculty and staff USC provides benefits-eligible employees with a broad range of perks to help protect their and their dependents health wealth and future. These benefits are available as part of the overall compensation and total rewards package. You can learn more about USCs comprehensive benefits here.

Minimum Education : Bachelors degree

Minimum Experience : 2-3 years

Minimum Field of Expertise :

Experience in communications market research and trend forecasting and reporting

Excellent analytical mind with written and oral communication skills with the ability to convert complex data and findings into understandable data visualizations and reports.

Experience with online listening and research tools such as Qualtrics Google Trends Google Analytics Sprinklr NetBase Social Studio MuckRack Sprout Social etc.

Demonstrated project management problem-solving and organizational skills able to effectively manage numerous priorities deadlines and necessary resources simultaneously and in a timely manner.

Ability to proactively independently strategically and creatively make decisions.

Preferred Education :

Bachelors degree in communications market research statistics or other relevant fields.

Preferred Experience :

5 years

Preferred Field of Expertise :

Five years experience in communications market research and trend forecasting and reporting.

Expertise in Microsoft Excel and other data visualization tools

Experience in higher education.

USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability or any other characteristic protected by law or USC policy. USC observes affirmative action obligations consistent with state and federal law. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance and with due consideration for patient and student safety. Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying.

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at or by email at . Inquiries will be treated as confidential to the extent permitted by law.

• Notice of Non-discrimination
• Employment Equity
• Read USCs Clery Act Annual Security Report
• USC is a smoke-free environment
• Digital Accessibility

If you are a current USC employee please apply to thisUSC job posting in Workday by copying and pasting this link into your browser :

Experience :

IC

Key Skills

All-Source Intelligence,Military Intelligence,GIS,ICD Coding,Intelligence Experience,Military Experience,Analysis Skills,Microsoft Powerpoint,Joint Operations,Intelligence Analysis,Leadership Experience,Writing Skills

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 29 - 32