Senior Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager

• Our mission is to make higher education accessible and affordable for everyone.
• We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast. We build tools that help people feel in control of their financial future, including :
• Private student loans
• low rates, people-first service, and flexible payments.
• Student loan refinancing
• break free from high-interest rates or monthly payments.
• Scholarships
• access to thousands of scholarships to help students pay less. Earnies are committed to helping students live their best lives, free from the stress of student debt. If you're as passionate as we are about our mission, read more below, and let's build something great together!
• The Senior Lifecycle Marketing Manager position will report to the Director of Performance Marketing.
• As the Senior Lifecycle Marketing Manager, you will :
• Provide senior leadership and stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization and strategic plans for growing the impact of lifecycle marketing through new channels and capabilities.
• Own customer journey development, including strategy, creative briefing, audience segmentation, journey pathing, campaign execution, creative testing, analytics measurement, and campaign performance readouts.
• Collaborate cross-functionally with Product, Data & Analytics, Client Happiness, Creative, and Legal teams to deliver high-impact lifecycle programs.
• Your Impact :
• As the Senior Lifecycle Marketing Manager, you will play a strategic role in shaping the customer journey and executing lifecycle campaigns that drive deeper engagement, retention, and customer lifetime value across Earnest products.
• You will be responsible for leading some of Earnest's most important initiatives, ensuring flawless campaign execution, delivering revenue and engagement growth, and driving innovation across lifecycle marketing strategies.
• About You :
• 6+ years of experience in a business-to-consumer email marketing or lifecycle marketing role in a corporate or agency environment
• 4+ years of experience developing lifecycle / CRM engagement program
• Proven ability to present campaign strategies, performance, and recommendations to senior leadership
• Experience developing marketing plans that balance financial objectives and customer experience goals
• Expertise in audience segmentation and targeting using database and real-time event data
• Strong data analysis skills and knowledge of BI tools such as Looker or Tableau
• Experience with enterprise marketing automation tools Braze preferred (others valuable : Iterable, Customer.io, Salesforce Marketing Cloud, Adobe Campaign, Eloqua, Responsys)
• Even Better :
• Experience with programmatic marketing scripting languages (Liquid preferred; AmpScript, GTL also valuable)
• Experience building and optimizing automated campaigns and experimentation frameworks
• Strong project management skills with tools such as Jira, Workfront, or Basecamp
• Very strong attention to detail and strict adherence to QA processes
• Where :

This role will be based in the United States

A little about our pay philosophy : We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate's starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future. Pay Range $135,000$170,000 USD

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including :

What Makes an Earnie :

At Earnest, our people bring our cultural principles to life. These principles define how we work, how we win, and what we expect of ourselves and each other :

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.