CRM Product Manager

About Us

We are a leading ERP software and solutions provider to dealers and rental companies of heavy equipment. We specialize in working with the construction, mining, forestry, material handling, and agriculture industries. We aim to be the ERP thought leader in our space and a trusted IT advisor to all dealers and rental companies. Today, we have over 750 employees, offices on four continents, and customers in over 20 countries. We are privately held, and our headquarters are in beautiful Cary, NC. We are actively seeking talented individuals to join our team and help us aggressively grow our North American footprint for both our on-premises and 100% cloud-based ERP solutions.

Why work for VitalEdge?

We don’t just sell technology, we enable transformation that results in broader societal benefits like building homes and critical infrastructure, growing food and delivering all sorts of products we all rely on for daily life. We exist to ultimately equip the world to keep running. We have more than 60 years of combined experience and two industry-leading software suites and associated apps, with which we will drive the market forward. It’s an exciting time to work for VitalEdge – join us!

Position Overview

We are seeking a dynamic Product Manager to lead the design and development of a CRM platform tailored for heavy machinery dealerships. This CRM will cover the full lifecycle—from Lead Generation to Invoicing—and support key business areas: Machine Sales, Rentals, Parts, and Service. The ideal candidate will drive innovation in sales technology, optimize workflows for sales representatives, and deliver intelligent solutions that enhance visibility and efficiency.

Responsibilities

CRM Strategy & Roadmap

Execute and help map the product vision for dealer-focused CRM. Develop a roadmap that aligns with business objectives and customer needs. Work with the customer base and help drive a CRM driven business process.

End-to-End Sales Cycle Enablement

Build features that support lead management, quoting, order processing, and invoicing. Ensure seamless integration with existing dealer systems and ERP platforms.

Sales Tech Innovation

Introduce AI-driven insights, predictive analytics, and automation to optimize sales rep tasks. Implement tools for real-time visibility into pipeline, inventory, and customer engagement. Build context driven agents that help with the efficiency and surface hidden insights and recommend areas of growth.

Stakeholder Collaboration

Work closely with dealers, sales teams, and service managers to gather requirements. Partner with engineering and UX teams to deliver intuitive, scalable solutions.

Performance Optimization

Monitor CRM adoption and effectiveness; identify opportunities for continuous improvement. Drive initiatives to increase dealer engagement and revenue growth.

Required Skills & Education

• Bachelor’s degree in computer science, Business Administration or Engineering
• 7-10 years of product management experience (preferably in SaaS, enterprise software, or dealership technology)
• Proven experience as a Product Manager in CRM or Sales Enablement platforms
• Expertise in sales processes (machines, rentals, parts, service) and lifecycle management
• Excellent communication, problem-solving, and organizational skills
• Ability to thrive in a fast-paced, growth-focused environment and handle ambiguity with ease
• Comfortable working cross-functionally with technical and non-technical teams
• Strong analytical mindset and data-driven approach to decision-making
• Foundational understanding of AI and ability to adapt to building products driven by AI agents
• Strong understanding of dealer networks, preferably in heavy machinery or industrial equipment

VitalEdge is an Equal Opportunity Employer