Vice President, Marketing

Summary Description

Vice President, Marketing is accountable to direct and manage the creation and implementation of both upstream and downstream marketing strategy and marketing initiatives that effectively describe and promote our organization and its products across all channels. Provides management and direction to staff and external agencies, including goal setting and budget management.

Essential Duties and Responsibilities :

Develop and execute company-wide marketing strategy, including branding, position and pricing

Develop and lead marketing team; set, monitor and report on team goals to support overall corporate goals. Additionally set and monitor KPIs for marketing effectiveness

Develop and manage the Corporate Marketing budget

Ensure brand message is strong and consistent across all brands and marketing efforts including events, emails campaigns, digital presence, marketing and promotional materials, agency work, etc.

Monitor market for trends and drive internal innovation planning based upon customer feedback and oral and overall health trends

Monitor competition including acquisitions, pricing changes and new products

Directs Product Management including product roadmaps, product lifecycle management, new product launches, product training for sales, and creation / training on sales playbooks

Reviews and analyzes commercial results to adjust marketing strategies and initiatives

Manages and executes on industry trade show events

Refine internal processes to streamline workflows and approvals from concept development through extremal deployment

Education and / or Experience :

Bachelor's degree in Business, Marketing.

5 - 7 years of marketing management experience.

Familiar with a variety of the field's concepts, practices, and procedures.

Strong project management skills, excellent written and verbal communication skills and comprehensive computer knowledge.