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Digital Marketing Manager

Digital Marketing Manager

Insight GlobalWest Palm Beach, FL, US
1 day ago
Job type
  • Full-time
Job description

Job Description :

Insight Global is hiring a data-driven Digital Marketing Manager for a client based in West Palm Beach, FL. This role is ideal for someone who thrives on performance optimization, lead generation, and scaling digital impact across platforms.

Must Haves :

  • 5+ years in digital marketing, preferably in fintech, entertainment, or financial services
  • Proficiency in Salesforce Marketing Cloud, CRM integration, SQL, and AmScript
  • Strong knowledge of Google Ads, GA4, SEO, UTM tracking, and paid social
  • Familiarity with data privacy regulations and compliance best practices
  • Analytical mindset with a track record of performance-based optimization

Additional Preferred Experience :

  • Certifications in Google Ads, GA4, or Salesforce Marketing Cloud
  • Experience with music royalties, creator platforms, or referral programs
  • Working knowledge of HTML / CSS, Power BI, and advanced SQL scripting

    • What You'll Do

  • Email & CRM Campaigns
  • Build and refine automated email journeys using Salesforce Marketing Cloud. Leverage CRM data for segmentation, personalization, and lifecycle marketing. Use A / B testing and analytics to boost engagement and conversions.
  • Paid Media & Lead Generation
  • Manage paid campaigns across Google, LinkedIn, Meta, and YouTube. Implement tracking strategies (UTMs, pixels, tags) and integrate with Salesforce and WordPress. Optimize funnels and remarketing efforts to drive qualified leads.
  • Website & SEO
  • Oversee WordPress site performance and user experience. Execute SEO strategies to grow organic traffic and improve visibility.
  • Analytics & Reporting
  • Own GA4, Tag Manager, and dashboard reporting. Monitor campaign performance, ensure data accuracy, and align KPIs with business goals. Identify and resolve conversion bottlenecks.
  • Compliance & Privacy
  • Ensure marketing practices align with GDPR, CCPA / CPRA, and global privacy standards. Manage cookie consent tools and support privacy-first initiatives.
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    Digital Marketing Manager • West Palm Beach, FL, US

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