Marketing Manager, Digital Creative - Business Job at Charter Communications in

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Overview

The Manager, Digital Creative Marketing - Business drives demand generation strategies across small, medium and large business segments. This role will oversee digital marketing initiatives focused on account-based marketing (ABM), audience building, brand awareness, and lifecycle enablement—leveraging technology, connectivity, and internet / mobile solutions to accelerate business growth. This role will be developing multi-channel campaigns, personalized content, and data-driven engagement strategies. Responsible for integrating SEO, thought leadership, lead nurturing, social media, influencer marketing, and community engagement into high-performing marketing programs that drive customer acquisition and retention.

Major duties and responsibilities

• Develop and execute digital demand generation strategies tailored to small, medium, and large businesses. Implement ABM initiatives, leveraging data-driven insights to engage key decision-makers. Refine audience segmentation strategies to target high-value accounts with personalized content and experiences. Drive brand awareness and engagement through integrated digital campaigns, ensuring messaging consistency and impact.
• Oversee the development of thought leadership content, including SEO-driven articles, case studies, webinars, and online events to position Spectrum Business as an industry leader. Design and optimize lead nurturing programs to enhance the customer journey from awareness to conversion. Manage targeted advertising campaigns (PPC, display, retargeting, LinkedIn, and programmatic ads) to maximize engagement.
• Utilize customer insights and behavioral analytics to create personalized digital content experiences. Work with internal and agency creative teams to develop high-impact marketing assets, including copy, design, video, and experiential content. Develop and execute social media and influencer marketing strategies, fostering partnerships to enhance brand credibility and trust. Lead community-building initiatives that drive customer advocacy and long-term engagement. Collaborate with product marketing, sales, and analytics teams to align marketing efforts with business goals.
• Monitor and analyze digital marketing performance metrics to optimize campaign effectiveness. Leverage marketing automation platforms (Marketo, HubSpot, Pardot) and CRM tools (Salesforce) to track engagement and conversion rates. Utilize A / B testing, audience segmentation, and analytics platforms (Google Analytics, Adobe Analytics) to refine messaging, creative execution, and campaign strategy.

Required qualifications

Required education

Bachelor's Degree in Graphic Design, Marketing, Business, or related discipline and / or equivalent experience

Preferred qualifications

Working conditions

Office environment

MGN300 2025-57037 2025

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A qualified applicant\'s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.

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