Associate Director, US HCP Marketing, Derm-GI Lead

How will your role help us transform hope into reality

As Associate Director of US HCP Marketing Derm / GI and Diagnostic Strategy Lead for AYVAKIT (avapritinib) you will be at the forefront of how dermatologists and gastroenterologists (GI) along with other frontline specialists recognize and diagnose Indolent Systemic Mastocytosis (ISM). You will bring a strategic insight-driven lens to the complex multi-specialty diagnostic journey translating heterogeneous symptom-driven presentations into clear practical tools and narratives that fit into real-world Derm and GI practice. By understanding how these clinicians think about chronic skin GI and other allergy-type symptoms you will help raise suspicion for ISM earlier prompt appropriate workups and referrals and ultimately enable more patients to reach a therapy that targets the underlying driver of disease.

In this role you will lead US HCP marketing strategy and execution for Derm and GI in ISM while also serving as the diagnostic champion across all specialties that are part of ISM patient diagnostic journey including Allergy / Immunology (A / I) and Hematology / Oncology (H / O). You will serve as the voice of Derm GI and the cross-specialty diagnostic pathway within the organization partnering closely with the H / O A / I and Med Ed HCP leads Field Sales Medical Precision Medicine Patient Marketing Omnichannel Marketing Commercial Operations BI&A and other collaborators to create a cohesive experience that drives earlier suspicion diagnosis and referral for ISM.

You will join a high-performing collaborative HCP marketing team at the center of the ISM lifecycle strategy for AYVAKIT at Blueprint Medicines a Sanofi this team you will have the opportunity to innovate in an underdiagnosed rare disease shape new engagement strategies with Derm and GI and work alongside colleagues who share a commitment to our Patient First mindset.

This role will report to the HCP Team Lead.

What will you do

• Lead HCP marketing strategy and execution for AYVAKIT in the Derm and GI specialties in ISM with a primary focus on driving suspicion and diagnosis aligned with brand objectives
• Own the cross-specialty diagnostic strategy for ISM across Derm GI A / I and H / O partnering closely with the H / O and A / I HCP leads to ensure consistent diagnostic messaging and tools and a coherent story from suspicion through diagnosis
• Translate insights from Derm GI and other frontline specialists involved in ISM suspicion and diagnosis into clear positioning core messaging and educational campaigns that drive earlier suspicion appropriate workup and referral for ISM
• Map and continuously refine the ISM diagnostic journey across specialties identifying key barriers and developing targeted initiatives to shorten time to diagnosis
• Support diagnostic-focused Derm and GI market research in partnership with Business Insights & Analytics (BI&A) to generate actionable insights that inform strategy and maximize the impact of educational efforts
• Partner with the Omnichannel Lead to design and optimize integrated digital and omnichannel journeys that ensure diagnostic-focused ISM educational content effectively reaches and engages Derm GI and other frontline HCPs involved in suspicion and diagnosis
• Collaborate with the Medical Education Lead to shape and support peer-to-peer engagement on recognition and diagnosis of ISM including speaker programs educational events and congress strategy and execution for Derm GI and cross-specialty diagnostic audiences
• Develop high-impact educational content for Derm GI and cross-specialty diagnostic needs and lead review with Medical Legal Regulatory and Compliance to ensure scientific accuracy and full compliance
• Work with Field Sales to understand Derm GI and diagnostic-journey needs refine messaging and create field tools that drive effective pull-through and support earlier identification and referral of appropriate ISM patients
• Manage agency and vendor partners providing clear strategic direction and overseeing timelines budgets and quality of deliverables
• Travel approximately 20% to 25% of the time for field rides HCP meetings advisory boards congresses and key internal meetings
• Perform other responsibilities as assigned.

What minimum qualifications do we require

What additional qualifications will make you a stronger candidate

Why Blueprint

At Blueprint Medicines patients are our purpose. Their needs ignite our innovation fuel our urgency and inspire us to go further - faster. We bet on bold people who want to grow push boundaries and lead meaningful change. Here youll do the most impactful work of your career - because our commitment to changing lives isnt just what we do its who we are.

Patients are waiting. Are you ready to make the leap

Compensation and Benefits

The base salary hiring range for this position will be $$220000.

This position is also eligible for the following :

To apply just scroll down and click on the Apply Now link.

Equal Employment Opportunity

At Blueprint Medicines wefoster an environment of fair treatment and full participationforall of our employees as we navigate complex challenges in pursuing our mission to improve the lives of patients. We celebrate our unique differences and varied career and life experiences so that we can sustain our diverse culture and ensure everyone feels accepted. We arecommitted to non-discrimination equal employment opportunity as well as an inclusive recruitment process. We consider all qualified applicants based on merit and without regard to race color sex gender identity sexual orientation age religion national origin ancestry ethnicity disability veteran status genetic information or any other characteristic protected under applicable federal or state law.

We will make reasonable accommodations absent undue hardship for qualified individuals with known disabilities. If you are an individual with a disability in need of an accommodation with the application or recruiting process please reach out to . We are also an E-Verify Employer. For more information please see our EEO Policy Statement the E-Verify Participation Poster the Right to Work Poster and / or the EEO Know Your Rights Poster.

Blueprint Medicines a Sanofi company is a global biopharmaceutical company that invents life-changing medicines. We seek to improve and extend patients lives by solving important medical problems with a focus on allergy / inflammation and oncology / hematology. Our approach begins by targeting the root causes of disease using deep scientific knowledge in our core focus areas and drug discovery expertise across multiple therapeutic modalities. We have a track record of success with two approved medicines including AYVAKIT / AYVAKYT (avapritinib) which we are bringing to patients with SM in . Leveraging our established research development and commercial capability and infrastructure we aim to significantly scale our impact by advancing a broad pipeline of programs ranging from early science to advanced clinical trials in mast cell diseases and solid tumors. For more information visit and follow us on X (formerly Twitter; @BlueprintMeds) and LinkedIn .

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 180000 - 220000