Associate Director of Programmatic, CTV
Trusted Media Brands is seeking an Associate Director of Programmatic, CTV who will work as part of the Streaming TV team to help manage our growing Programmatic business. The position will be primarily tasked with building on existing relationships with SSPs, DSPs and Ad Tech partners.
The ideal candidate is an Ad Tech professional with experience having worked with market leading Programmatic partners and an understanding of the digital ecosystem and supply path. We're looking for an individual that is keen on making a meaningful impact in the space and has the willingness and drive to not only learn from the team but grow within it. This position will report to the Senior Director, CTV / Streaming TV.
Location : United States (Remote)
Primary Responsibilities :
- Oversee all Programmatic relationships for Streaming TV
- Create strategic plans around growing Programmatic revenue through partnerships with SSPs, DSPs and Technology partners that support the business unit
- Identify and present new opportunities for next-gen CTV / OTT proactive that are leading edge in the industry that will be used to accelerate TMB's CTV advertising revenue
- Provide operational support on all aspects of programmatic activation : account planning, execution, optimization and upsell opportunities with internal groups and support teams for key clients
Desired Skills and Experience :
5+ years of Programmatic experience from either a Publisher or Tier 1 SSPPrevious Ad Operations experience is preferredExperience with CTV Ad Servers like SpringServe, Publica, FreewheelIn-depth knowledge of advertising technology (oRTB, ad networks, media, ad serving, SSAI) and familiarity with the CTV and Streaming TV ecosystemDeep understanding of advertising campaign management, including strategies, tactics, execution, and reportingDemonstrated success at working with cross-functional teams and building strong relationships internally and externallyProven track record of client customer success, stakeholder management and ability to drive incremental revenue through operational efficienciesStrong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized solutions. Experience with STAQ, DV or similar platform preferredThe ability to communicate effectively with internal and client-facing audiencesWell-developed Microsoft Office product suite skills and advanced Excel and analytical skills requiredWe value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work / life balance, generous time off and comprehensive benefits and programs.