Manager - Loyalty & Co-brand

Manager - Loyalty & Co-brand

This position is responsible for the management of Frontier Airlines' co-brand credit card products. The individual will lead the product strategy and operations for digital channels and face-to-face marketing strategy to increase cardholder acquisition, activation, and spend. This role will involve traveling to various bases to engage with flight attendants and other key personnel, fostering their ability to sell the credit card effectively.

Essential Functions

• Face-to-Face Marketing : Travel to Frontier Airlines bases and airport locations to conduct training sessions with flight attendants and staff, enhancing their understanding of the co-brand credit card and its benefits, and equipping them with the tools to effectively promote the card to customers.
• Manage Field Marketing Strategy : Oversee the implementation of the field marketing strategy to support co-brand credit cards across various channels, including airport activations, in-flight messaging, airport signage, digital, social media, and in-flight promotions.
• Customer Insight Development : Build a strong understanding of Frontier Airlines' customers and the competitive landscape, using this knowledge to develop key initiatives that drive long-term growth of the co-brand program.
• Operational Excellence : Drive excellence in campaign management by developing implementation guidelines, creating marketing best practices, and maintaining an archival system for co-brand creative, analytics, and research.
• Measure and Analyze Campaigns : Ensure each campaign has the proper controls for accurate measurement and analysis; present key results and recommendations to optimize future campaigns.
• Training Development : Create comprehensive training documents to support the credit card's inflight acquisition channel, including training new inflight staff and assisting with recurrent training sessions.
• Collaboration with Partners : Act as the primary point of contact for the card issuer, marketing agencies, and other partners, aligning interests and fostering collaboration on all program components.
• Team Leadership : Lead and develop a strong team of coordinators who support the growth of co-brand products and excel in delivering insights.
• Marketing Strategy Implementation : Collaborate with the Customer Intelligence team to recommend and implement co-brand marketing strategies across existing and emerging channels.
• Design Promotions : Work closely with the Marketing Operations team to design promotions that enhance customer loyalty and reinforce the Frontier Airlines value proposition.
• Internal Communications Advocacy : Develop and facilitate internal communications and incentives to increase employee awareness of the co-branded credit card, including acquisition incentives for call center and inflight promotions.
• Project Management : Maintain a program project list to effectively execute and track the status of projects, campaigns, and events, ensuring marketing efforts support specific forecasts and goals.
• Creative Brief Development : Design comprehensive creative briefs that guide the development and execution of all marketing assets across channels and vendors.
• Campaign Calendar Management : Own and manage the co-brand credit card acquisition and portfolio marketing campaign calendar, integrating initiatives into the broader Frontier Airlines marketing strategy and timeline.
• Support Loyalty Marketing Initiatives : Assist with other Loyalty Marketing initiatives as needed.

Qualifications

Knowledge, Skills and Abilities

Equipment Operated

Standard office equipment, including PC, copier, fax machine, printer

Work Environment

Typical office environment, adequately heated and cooled Airport above / below wing as needed

Physical Effort

Moderate physical activity required by handling objects up to 50 pounds occasionally and / or up to 20 pounds frequently. Occasionally lift / haul / move multiple boxes up to 30#

Supervision Received

Considerable Latitude : The incumbent establishes methods and procedures for attaining specific goals and objectives, and receives guidance in terms of broad goals. Only the final results of work are typically reviewed.

Positions Supervised

Salary Range : $90,094 - $119,583 Please note : this posting has a closing date of on or before midnight 12 / 31 / 25 MT.

Workplace Policies

Disclaimer : The above statements are intended only to describe the general nature and level of work required of the referenced position; they are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Please be advised that duties and expectations of this position may be subject to change.

Frontier Airlines, Inc. is an equal opportunity employer and, as such, is committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, national origin, age, marital status, veteran status, sexual orientation, gender identity or expression, disability status, pregnancy, genetic information, citizenship status or any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Frontier Airlines is a Zero Tolerance Drug-Free Workplace. All prospective DOT safety-sensitive employees are subject to pre-employment testing for the following drugs and their metabolites : Marijuana, Cocaine, Amphetamines, Opioids and Phencyclidine (PCP). Further, any DOT safety-sensitive job applicant who is found to have tested positive on any required drug or alcohol test at a former employer will be considered ineligible for employment with Frontier.

Colorado Residents : In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.