Executive Director, Optimization & Measurement, Targeting & Recommendation Product Suite

Executive Director for Optimization & Measurement and Targeting & Recommendation Suite

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity, and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.

Our Analytics & Insights team is dedicated to solving complex healthcare challenges and improving patient outcomes. This empowers business partners across Commercial, Medical, and Government Affairs (CMG) to make impactful decisions by leveraging data, analytics, and AI / ML to enable fast, targeted actions in rapidly evolving business contexts. The team fosters a unified understanding of customers, actions, and outcomes by integrating analytics and insights seamlessly into CMG's evolving digital, data, and automation platforms, creating scalable solutions and eliminating silos.

You will work as a trusted, objective advisor and expert, recommending critical decisions and actions to be taken with credibility and a focus on driving measurable impact. You will be part of a diverse, inclusive team that reflects the world we serve, thriving in a welcoming culture built on collaboration and innovation. This role will report to the Head of Analytics & Insights.

The Opportunity

The Executive Director for Optimization & Measurement and Targeting & Recommendation Suite is a visionary and entrepreneurial leader who will set the strategic direction of our Optimization & Measurement and Targeting & Recommendation Portfolios. As a pivotal team member, you will deliver innovative, scalable digital solutions across the enterprise. You'll drive product initiatives, ensuring alignment with organizational priorities to maximize business impact. Partnering with end-user activation groups, you'll capture business needs, implement cross-product strategies, and ensure successful product adoption.

• Define, and be accountable for executing, a strategic roadmap for the Optimization & Measurement and Targeting & Recommendation Product Suites, establishing and ensuring adherence to business product and technology policies and standards while collaborating with senior leadership and key stakeholders.
• Set the strategic direction for the suite of Optimization & Measurement and Targeting & Recommendation products, aligning with organizational priorities to maximize business impact and deliver innovative, scalable solutions across the enterprise.
• Partner with the Field Analytics team to streamline national / regional-level analytics (e.g., targeting and call planning optimization, next best action, sizing, field effectiveness analysis and performance reporting), and prioritize high-impact use cases for product suites.
• Develop measurement and optimization product strategies and roadmap (e.g., campaign effectiveness, omnichannel engagement analytics, and marketing ROI optimization).
• Partner with the Data Science team and deploy machine learning models and AI solutions to supercharge analytics products.
• Partner with the Informatics (IX) team to define the roadmap and prioritize the development of analytics products.
• Partner with the Digital Experience, Field Analytics, Field, and other functional teams to define and deploy business analytics products that optimize omnichannel customer engagement.
• Define and oversee the full lifecycle strategy for the Optimization & Measurement and Targeting & Recommendation Suites from identifying and integrating new products to sunsetting legacy offerings, optimizing for suite performance and evolving marketing and business priorities.
• Accountable for resource allocation and investments both in the near-term and long-term across the Optimization & Measurement and Targeting & Recommendation suites of business products; work with other Suite Leads to make resourcing tradeoff decisions across all Analytics product suites.

Adoption Enablement, Experimentation & Performance Optimization

Serve as the executive champion for the Optimization & Measurement and Targeting & Recommendation Suites, articulating its strategic value to senior stakeholders, influencing enterprise decision-making, achieving enterprise objectives, communicating value to stakeholders, and fostering a culture of innovation, accountability, and excellence.

Cross-Functional Leadership

Lead enterprise-wide initiatives to promote cross-product understanding and collect feedback through orchestrated rituals.

Governance & Compliance Partnership

Ensure compliance with laws, regulations, and policies, upholding the integrity of Genentech's activities and product stewardship.

People & Culture

Attract, lead, and develop highly-connected, highly-motivated and high-performing teams. Provide guidance, training, and career development opportunities for team members. Drive a culture of employee engagement and accountability through performance management, incentive alignment, and rewards and recognition of all team members.

Minimum Candidate Qualifications & Experience

Preferred Qualifications & Experience

The expected salary range for this position based on the primary location of South San Francisco, CA is $227,500 - $422,500 USD Annual. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.