Director, Customer Insights - New Products

Director, Customer Insights - New Products

Regeneron is seeking a Director, Customer Insights - New Products to join our team!

In this role, a typical day might include :

The Director, Customer Insights - New Products, will report into the Executive Director, I&A (New Products), within the Commercial Strategy and Insights and Analytics (CSI&A) department. This role will join a high-performing team responsible for overseeing all Customer Insights activities for Regeneron's portfolio of investigational medicines, from early stage through to registrational stages of development. The role will partner with and serve as a strategic advisor for various Commercial and Global Development stakeholders to inform business decisions. The individual will require a strong understanding of how and when to use specific market research methodologies to drive a high-resolution and up-to-date market understanding, to inform commercial strategy and brand planning.

This role might be for you if you can / have :

Lead market research plans and individual projects that inform business decisions for a number of Regeneron's investigational medicines

In collaboration with the Executive Director, I&A, New Products, inform cross-functional team efforts to maximize Insights and Analytics (I&A) investments that align with business priorities and help drive launch excellence

Develop innovative I&A plans that align with strategic imperatives for key investigational medicines, demonstrating an ability to translate insights gaps into key business questions and inform the optimal research approach

Ensure all I&A activities inform critical decision-points for clinical development and commercial launch excellence this will include customer insights, business analytics and competitive intelligence needs

Implement robust market research plans to help advance pipeline assets from target product profiles (TPPs) to differentiated market opportunities; provide guidance on the development of launch analogs to support forecasting activities

Develop and maintain a mutually beneficial partnership with stakeholders across New Products Commercial Business Unit (CBU), CSI&A, Strategic Planning and Global Development; strike a balance between project rigor, timelines and ability to influence decisions

Manage market research suppliers to design, scope, execute and analyze research results and develop business implications

Collaborate with stakeholders, including the New Products CBU, Strategic Planning and Global Development teams, to influence data capabilities and stay informed on the market landscape and competitive outlook for launch and after

Demonstrate proficiency and drive continuous improvement in primary research designs and analysis (qualitative and quantitative), and develop customized innovative research solutions to address complex strategic business issues

Recommend reasonable, evidence driven business-building ideas, while encouraging the use of customer and market insights to inform strategic business decisions

Manage all primary research in accordance with internal compliance policies and best practices, with agreed upon preferred vendors

Synthesize insights and analyses from a variety of sources (marketing research, competitive intelligence, secondary data) to inform strategic choices and decisions; develop and present findings to business teams and senior management

Consolidate and integrate a variety of data and information into actionable and differentiating insights that identify business opportunities / strategies, keeping in mind portfolio implications

Provide summaries of research and insights needed for launch readiness discussions and commercial business review sessions

To be considered for this opportunity, you must have the following :

• BA / BS required
• 12+ years of pharmaceutical / biotech commercial experience (or 10+ years for MBA / MS), in roles of increasing accountability
• Functional expertise in business analytics, HCP consumer / patient insights, primary research methods, analog forecast development and competitive intelligence
• Demonstrated success in using market research to inform and influence important business decisions
• Experience in survey design, data analysis (including secondary data), managing suppliers, presenting results, and recommending courses of action supported by research findings
• Experience in biologic drugs and in immunology (required)
• Experience in cross-functional communication and consensus building
• Strong technical understanding of marketing research methodologies and deep knowledge and experience across multiple complex research tools
• Strong understanding of data sources and nomenclatures in the product development environment
• Demonstrated knowledge of the legal and regulatory environment, as it relates to commercialization in the pharmaceutical / biotechnology industry
• Demonstrated flexibility, leadership, influence and emotional intelligence in working across stakeholders
• Extensive experience with managing numerous projects concurrently against stringent deadlines in a fast-paced, timeline-driven atmosphere
• Strong analytical skills and strategic thinking ability
• Concise and impactful written and verbal communication skills
• Demonstrated experience in influencing and driving decision making
• Expertise in data visualization and data storytelling of market research findings