Marketing Lead Job at Cascade Bicycle Studio in Washington DC

Cascade Bicycle Studio (CBS) is a rapidly growth, high-end fit studio serving a clientele with high expectations. Our aim at CBS is to exceed the expectations of the most demanding clients and to uphold the highest standards in its business practices and approach to bicycle retail. CBS is a sales and service organization operating in a very competitive market, continuing to drive sales through proactive efforts and to continually ensure CBS utilizes leading edge tools, technology, and product offerings in conjunction with the absolute best customer service is the key to success.

The primary role of the CBS Marketing Lead is to oversee marketing for CBS across all analog and digital channels. This role is client facing and upholds the community, service, brand, and performance standards for CBS. The Marketing Lead will report to the General Manager.

The Marketing Lead is primarily responsible for, but not limited to the following :

• Lead new customer acquisition for bike sales, service, accessories, and fits
• In collaboration with investor group, develop annual marketing and content plan to achieve annual overall business goals
• Responsible for maintaining, updating, and enhancing all our customer related platforms, including Marsello, Google Analytics, Lightspeed, Squarespace, and Salesforce
• Expand digital presence
• Grow social media engagement and website traffic (i.e. Instagram, Facebook, Strava, and Google Business Page)
• Maintain and update website content as needed
• Develop and execute email campaigns
• Continually refine customer segmentation for both short-term promotions and long-term analytics
• Elevating brand presence for store location, services, and community engagement
• Work with partner brands on securing marketing dollars for CBS, strategizing, and executing co-branded promotions and events
• Lead the development and execution of promotional events (e.g. sales)
• Lead the development and execution of in-person customer events (excluding store rides)
• Assist with in-store merchandising strategy and execution
• Must be in the studio at least 20 hours per week Monday-Friday when not participating in a CBS ride or event

Job Requirements

Compensation and Benefits