Digital Marketing Specialist

Title : Digital Marketing Specialist

Location : Houston, TX

Who we are :

Kuraray America, Inc. (KAI) is a global leader in specialty chemical, fiber, and resin production with operations in 32 countries and more than 11,000 employees. Kuraray is based in Tokyo, Japan, and is a wholly owned subsidiary of Kuraray Company, Ltd. Our team is committed to integrity, excellence, teamwork, and accountability.

Position Summary :

The Digital Marketing Specialist supports the execution of digital marketing initiatives to drive brand awareness, lead generation, and customer engagement. Working across web, social media, email, and paid channels, this role helps implement digital campaigns, maintain content, analyze performance data, and support digital transformation projects.

Responsibilities

Digital Strategy Execution

Develop and implement digital marketing activities, including social media, paid media, and email campaigns aligned with brand strategy and lead generation goals.

Contribute to and execute digital marketing plans by providing analytical support for brand and top-of-funnel campaigns.

Support the implementation of digital transformational projects and create dashboards to track KPIs and performance improvement areas.

Channel and Technology Management

Analyze best practices and competitor benchmarks to guide channel performance.

Utilize A / B testing, customer insights, and internal feedback to improve digital touchpoints.

Manage and update websites and portals to ensure technical continuity and user engagement.

Content & Campaign Management

Create, maintain, and optimize webpages, landing pages, email templates, and digital assets using content management and automation tools (e.g., WordPress, Salesforce suite (Pardot / Account Engagement)).

Coordinate external communications for digital efforts, ensuring alignment with brand standards.

Customer and Market Insights

Conduct research and analyze customer segments, trends, and behavior to guide digital targeting and messaging strategies.

Support marketing channel integration and customer journey improvements by applying research, data, and benchmarking techniques.

Analytics & Reporting

Monitor campaign metrics, generate reports using tools like Google Analytics, Power BI, or similar, and share actionable insights with stakeholders.

Explore and analyze data to identify new opportunities or refine strategies.

Extract and visualize data (charts, dashboards, graphs) to support internal reporting and recommendations.

Brand & Internal Collaboration

Uphold brand guidelines across all digital platforms and provide guidance to stakeholders.

Build strong working relationships with cross-functional partners, including sales, product, and corporate communications.

Contribute to content and strategy for product launches, digital events, and industry promotions.

Capability Building & Professional Development

Continuously develop your digital skillset by attending industry events, training, and staying up to date on emerging tools and trends.

Contribute to the team's digital marketing capabilities and share best practices with peers.

Minimum Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field.

Minimum of three years of hands-on digital marketing experience, preferably in the chemical or B2B industrial sector.

Strong knowledge of digital tools and platforms : Google Ads, LinkedIn Campaign Manager, Google Analytics, SEMrush, YoastSEO, SE Ranking, SpyFu, email marketing systems, Salesforce, Salesforce Marketing Cloud, Pardot / Account Engagement.

Experience with website content management systems : Adobe Experience Manager.

Experience with Microsoft Suite and Asana.

Outstanding verbal and written communication, presentation, interpersonal, creative thinking, consulting, and analytical skills.

Ability to prioritize work to manage multiple projects to meet deadlines.

Excellent problem-solving / decision-making skills.

Candidates must have a valid driver's license.

Competencies

Customer Focus

Building strong customer relationships and delivering customer-centric solutions.

Ensures Accountability

Holding self and others accountable to meet commitments.

Drives Results

Consistently achieving results, even under tough circumstances.

Business Insight

Applying knowledge of business and the marketplace to advance the organization's goals.

Cultivates Innovation

Creating new and better ways for the organization to be successful.

Action Oriented

Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

Collaborates

Building partnerships and working collaboratively with others to meet shared objectives.

Values Difference

Recognizing the value that different perspectives and cultures bring to an organization.

Communicates Effectively

Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Courage

Stepping up to address difficult issues, saying what needs to be said.

Instills Trust

Gaining the confidence and trust of others through honesty, integrity, and authenticity.

Situational Adaptability

Adapting approach and demeanor in real time to match the shifting demands of different situations.

Benefits & Compensation :

We offer a competitive compensation package that includes base pay and an annual incentive. This program is designed to reward individual performance and align rewards with corporate and team performance. Our employees benefit from a robust healthcare package with wellness reimbursements, and generous perks such as three weeks of paid time off, ten company holidays, paid parental leave, education reimbursement, and a matching 401k plan, among other offerings.

Application Details

Applicants must be authorized to work for ANY employer in the U.S.

Learn more at kuraray.us.com / careers /

Kuraray America, Inc. is an Equal Employment Opportunity / disability / protected veteran status.

No third-party candidates accepted.

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