Manager of Lifecycle Marketing

ABOUT PORTLAND FIRE :

Professional women's basketball is returning to Rip City. On September 18, 2024, the Women's National Basketball Association (WNBA) awarded Portland its 15th franchise, bringing the league back to the city for the first time in over two decades. Owned and operated by the Bhathal family through RAJ Sports, the team will make its official debut in 2026 at the Moda Center. Portland is cementing itself as the epicenter of women's sports, powered by a passionate fan base and a rich basketball culture. At Portland Fire, we're building more than a team, we're creating a modern, inclusive, and community-driven organization from the ground up. With innovation, integrity, and excellence at our core, our mission is to set a new standard in women's professional basketball - delivering excellence on the court, inspiring fans, and serving the city we call home. As we prepare for our inaugural season, we're looking for passionate, driven professionals to help shape the future of this franchise and the future of the game.

THE ROLE :

The Portland Fire is seeking a passionate and proactive Manager of Lifecycle Marketing. This role will design and execute strategies that engage fans through their customer journey - from acquisition to retention - across digital channels. This role emphasizes website management, mobile app engagement, email / SMS marketing, and CRM-driven personalization. You will collaborate across departments, including ticketing, marketing, and digital, to achieve ambitious goals for database growth, ticket sales, and fan engagement.

WHAT YOU'LL BE UP TO :

• Develop and execute messaging strategies to enhance customer engagement and drive revenue across Portland Fire brand campaigns
• Maintain and update the organization's website and app on a daily basis, ensuring accuracy, timeliness, and relevance of content.
• Coordinate and execute marketing and content campaigns on the website and app, promoting events, merchandise, and other initiatives to drive engagement and revenue.
• Draft copy for select email, push, and SMS campaigns targeting different lifecycle stages
• Collaborate with internal teams, including marketing, communications, and digital media, to align email lifecycle campaigns with broader goals
• Conduct extensive QA of email, push, and SMS campaigns (i.e., proofread, click-through, etc.) to ensure optimal customer experience
• Utilize CRM tools (Salesforce) to segment audiences, personalize messaging, and track engagement across lifecycle stages
• Monitor website and email performance and analytics, identifying opportunities for optimization and improvement to enhance user engagement and conversion rates.
• Support multi-channel acquisition strategies to grow the fan database, including paid media, content marketing, grassroots events, partnerships, and organic digital campaigns.
• Prepare regular reporting with actionable insights to optimize lifecycle marketing efforts

WHAT IT TAKES :

BENEFITS :

Ready to Be a Game Changer in Portland? Apply Now!

If you're ready to shape the future of Portland Fire, we want to hear from you. Join us as we make history-on and off the court.

To apply, please submit your resume and cover letter outlining how your skills and experience make you a strong candidate for this role.

Portland Fire is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

About Portland Fire Ownership, RAJ Sports :

RAJ Sports, led by Alex Bhathal and Lisa Bhathal Merage, focuses on investment opportunities in sports and sports-related properties, drawing on the Bhathal family's multi-generational experience and relationships in the industry. The firm seeks to leverage the power of sports to affect broader social and economic change through a variety of business and philanthropic strategies. Its deep experience in professional sports operations and large-scale real estate developments that create thriving community centers, positions the firm to deliver valuable assets that will support further growth for the players, staff, and fans. In 2013, the Bhathal family became investors in the Sacramento Kings (NBA); subsequently building the platform to include the Sacramento RiverCats (MiLB), Stockton Kings (NBA G-League) and several sports anchored real estate developments. The 2024 acquisitions of Portland Thorns (NWSL) and the Portland Fire expansion team represents a milestone for the city of Portland and places it at the epicenter of growth for women's sports

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions :