Product Experience Manager

Product Experience Manager

Location US-OH-Avon Category Professionals Position Type S- Salary Overview

Summary Of Position

The Product Experience Manager leads the strategy, execution, and optimization of high-impact eCommerce content that drives brand equity, conversion, and sales across consumer and industrial portfolios. Reporting to the Director of eCommerce, this role owns the end-to-end product content lifecycle, from creation to syndication, ensuring accuracy, consistency, and performance across omnichannel and pure-play retail platforms. This leader manages the Product Experience Management team and partners cross-functionally with Product Marketing, Creative, Sales, and external agencies to deliver compelling written, visual, and enhanced content for priority SKUs and strategic accounts. The role ensures all content meets retailer specifications, supports SEO and retail media goals, and enhances the digital shopping experience.

Responsibilities

Essential Duties And Responsibilities :

Lead the Product Experience Management (PXM) team to deliver a scalable, data-driven content strategy that supports eCommerce growth and brand consistency across all digital channels. Collaborate with the Director of eCommerce on budget planning, resource allocation, and prioritization to ensure timely delivery of high-quality content. Oversee item setup and channel configuration, ensuring content exports meet retailer-specific requirements and timelines. Manage content refreshes using insights from the Product Information Management (PIM) system, performance analytics, and retailer scorecards. Partner with Product Marketing, Creative, and Sales to develop optimized product copy, imagery, and enhanced content (A+, rich media, video). Own the syndication process via Salsify and other tools, ensuring content is accurately distributed to priority retailers and distributors. Lead the deployment of enhanced content (A+) and support ad hoc content requests outside standard workflows. Monitor and improve content performance using search engine optimization (SEO), generative engine optimization (GEO), and ask engine optimization (AEO) best practices, conversion funnel analysis, and competitor benchmarking. Drive continuous improvement through A / B testing, AI-assisted content generation, and attribution modeling to optimize product detail pages (PDP). Maintain retailer scorecards and proactively address content gaps to support account health and performance. Ensure accessibility and compliance of all content, including video assets and video text tracks (VTT) files, within the product information management (PIM) system. Develop and maintain brand pages that align with eCommerce strategy and retailer guidelines. Collaborate with global teams to support localization and translation efforts for international markets. Stay current on digital commerce trends, tools, and technologies through industry events, webinars, and professional development. Present content strategy, performance insights, and initiatives to internal stakeholders and external partners. Provide coaching, mentorship, and performance feedback to direct reports to foster team growth and excellence.

Qualifications