Field Marketing Manager - NorthEast (Tri-State)

Our client, a cybersecurity startup , is seeking an energetic and detail-oriented Field Marketing Manager to collaborate with our sales teams and drive demand.

Must live in Northeast USA

cybersecurity experience is a huge advantage. This is NOT a director-level position.

About You :

You are an energetic field and channel marketer with a "can-do" attitude and exceptional attention to detail, to execute programs with our field sales, channel, and sales development team to drive demand and accelerate existing opportunities. he ideal candidate will be an all-out team player, but at the same time be a self-starter that is hands-on, driven, a great relationship builder, and someone who is passionate about owning a project from beginning to end.

About the Role :

In this role you will assist in the development of multi-touch, multi-dimensional programs, including events and regional campaign execution. You'll get a first-hand look at how a fast-growing company builds a world-class brand and delivers world-class marketing programs of all types in supporting our field sales and account management teams. T

Responsibilities

• Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns
• Develop pipeline generation programs for large enterprise accounts
• Create and deliver integrated marketing programs for target region, including digital marketing, events, 3rd party event sponsorships, direct mail, teleprospecting, etc.
• Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region
• Partner with business development team on targeting and lead follow up prioritization and progression
• Educate and enable sales team on new and planned marketing activities
• Measure and analyze field marketing performance against target plan
• Manage and balance regional field marketing budget and spend
• Work with the regional channel team to develop co-marketing plans with partners and alliances
• Improve waterfall metrics, including reach, conversion, velocity, value, and return
• Develop and implement highly relevant messaging for single accounts and account clusters
• Events : manage all event logistics including onsite management of events, ensuring flawless execution and liaise with event venues on event schedules, rooms, AV, catering etc, assist in all event logistics
• Webinars : Work with campaigns to develop content specific to larger enterprise companies

Qualifications

Required Skills

Preferred Skills