Charlotte & Columbia Event Marketing Manager (B2C Lead Gen) Company : Joyce Windows, Sunrooms & Baths
Job Type : Full-time, on-site field leadership (evenings / weekends required)
Compensation : $60,000 base + monthly bonuses & overrides
Benefits : Health, dental, vision, PTO, paid holidays, mileage / car allowance, phone stipend, career growth
Why this role exists We drive in-home design consultations for residential home improvement. Your job is to take ownership of event and field marketing in the Charlotte and Columbia area—home shows, retail and partner pop-ups, community events, fairs —and produce a steady flow of qualified appointments for our sales team.
This is a working manager role. You’ll be out in the field daily recruiting, training, staffing, and leading from the front while hitting aggressive lead goals.
What you’ll do day-to-day
- Plan and run events : home shows, retail kiosks, fairs / festivals, local sponsorships, community days, and weekend pop-ups.
- Hit lead-gen targets : appointments set, show rates, and issued demos.
- Recruit and staff : source, interview, and onboard part-time event reps and canvassers; manage a team of 5–15.
- Train and uptrain : teach the pitch, objection handling, and qualification standards.
- Handle logistics : secure booths, permits, signage, and promo materials; set up / tear down; manage inventory.
- Build partnerships : develop retail partners and local businesses for kiosks and co-marketing.
- Focus on quality : deliver qualified appointments that stick. Track lead cost and ROI.
- Be in the field daily to drive culture, energy, and results.
What you bring
2+ years in event marketing, field marketing, canvassing management, retail / experiential marketing, or B2C lead generation.A proven record of hitting appointment, show-rate, and demo goals.Comfortable working evenings and weekends and traveling locally with your team.Strong recruiter and coach who can staff fast, train faster, and hold teams accountable.KPI-driven mindset; you manage by numbers and know how to adjust to hit goals.Valid driver’s license and reliable vehicle.