Senior Paid Media ManagerVancouver, Washington, United States

Senior Paid Media Manager

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014 : Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision : to enable the world to make a living with their creativity.

We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X / Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About This Position

Do you thrive on building high-performing marketing programs that drive conversions, qualified leads, and ultimately revenue? Are you passionate about harnessing the power of omnichannel paid media tactics to achieve ambitious goals? Do you consistently strive for more than "good enough"? If so, then we want to hear from you!

We are seeking a high-energy, results-oriented Senior Paid Media Manager to lead, manage and drive revenue growth through paid media tactics such as search, social, and display. In this critical role, you will be responsible for strategizing and executing comprehensive multi-channel paid media programs that drive brand awareness, generate high-quality conversions (trials and leads), and nurture prospects through the sales funnel. This role will work closely with the VP of Demand Generation, but will be a primary implementor of campaigns builds, organized testing, daily optimizations, and reporting.

You will be responsible for hitting new account creation goals for our SaaS business and high-quality lead generation goals for our comprehensive services side of business, all while driving ongoing efficiency.

The ideal candidate is a data-driven marketer with a strong understanding of multiple digital ad platforms and a proven track record of managing performance marketing campaigns.

What You'll Be Doing

Channel Management :

Oversee the management of daily / weekly / monthly budget, optimization identification and implementation, campaign builds, and performance reporting for the following channels to hit sign up, lead generation and revenue goals. The ideal candidate has a deep skillset and understanding of each platform :

Paid Search : including Google Ads and a variety of campaign types within (ie PMax, DemandGen, Search Campaigns)

Paid Social : including Facebook, Instagram, TikTok, Youtube, LinkedIn

Display : StackAdapt, RollWorks, or similar DSP

This role will utilize multiple platforms to drive results for the three focus areas for Later audiences range between enterprise B2B, SMB / mid-market B2B, and creator / influencers (B2C). Conversion focuses include platform sign ups and quality enterprise lead generation.

Strategy Creation, Leadership and Technical Execution :

Have a deep understanding of Later : Understand Later's target audiences, spearheading full-funnel paid media campaign strategies that attracts and retains Later customers.

Operate with an audience oriented approach : Align campaigns with target audience, improving credibility, the user experience, interaction rate, and conversion rates.

Have a view of the full funnel : Make strategy recommendations for content, creative, landing pages, and remarketing tactics in collaboration with web and creative team-pulling the pieces together to execute on your campaigns.

Utilize technical skillset and leadership ability : Lead campaigns from the trenches, digging in with your Paid Media team, and VP of Demand Gen when necessary, then zooming back out to see how decisions impact the big picture and overarching company goals.

Utilize platform analytics, large datasets, and other tactic specific reporting to understand campaign performance, identify trends, and draw actionable insights.

Summarize findings for team and executive leadership.

Continuous testing and improvements : Apply insights from experiments to refine campaigns and tactics, aiming for better engagement, conversion rates, and user experience.

Consistently be organized and proactive : Deliver updates and data in an effective and concise manner. Execute on experiments and campaign builds in an organized fashion for transparency and collaborative understanding of results. Take into account personal and team bandwidth, as well as task priorities to balance daily workload.

Be results-oriented : Collaborate on creating and measuring monthly lead targets and quarterly OKRs

Research :

Conduct competitor research, uncovering new ideas, and ensuring our campaigns are industry leading

Stay updated : Keeping abreast of industry trends, new technologies, and best practices in managed channels / tactics to identify opportunities for innovation and experimentation.

Team / Collaboration :

Cross-functional collaboration with teams including product, web and creative, sales and revenue operations to ensure alignment in support of achieving demand generation goals

Partner with the sales and product teams to ensure that traffic is qualified and leads generated are high-quality

Partner with web and creative, and brand team for ad creative, content, and web landing page creation to support campaigns

Work with data team to ensure that data flows smoothly between systems and that tracking and attribution are accurate

Actively collaborate daily and weekly with the Sr. Manager, Demand Generation Manager, and VP of Demand Generation, reporting on what's working and what's not, blockers, and next steps.

Participate in team and company-wide meetings

Leadership :

View yourself as a leader at Later and a primary driver to our success

You are the primary lead for paid media

Demonstrate Later's core values on a day-to-day basis

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

Bachelor's degree preferred (Marketing, Business or Related)

6+ years of experience as the primary implementor in a results-driven paid media focused role in SaaS, B2B & B2C, and / or Technology

Proven success in driving results through paid media channels

Knowledge : Deep technical understanding and ability to execute in Google Ads and Meta. In-depth experience with LinkedIn, TikTok and display ad / ABM platforms a plus

Strong background with data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude. Ability to deep dive into data driven spreadsheets and organize data for insights.

Experience managing seven figure ad spend budget

Deep care about user experience and ability to build precise targeting as well as delightful, on-brand experiences

Extreme level of quality assurance for visual and written creative

Understanding of UX, high-level web strategy, and how it ties in with paid campaigns

Excellent results orientation, proven record performing to aggressive growth targets

Flexibility and ability to work in a fast paced and dynamic environment

Ability to think outside the box

Nice to Haves

Experience with data visualization tools such as Mode and Looker

Experience in Contentful and Wordpress a plus

How you work :

You're proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.

Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.

Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.

Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for