Job Description
Job Description
Salary : $90,000 - $125,000
Marketing Manager (Luxury Services)
Location : White Plains, NY (Onsite, 5 days / week)
Industry : Executive Office Suites & Virtual Office Services
About the Opportunity :
A premium provider of executive office suites and virtual office services across New York and Connecticut is seeking a strategic and hands-on Marketing Manager to take ownership of all marketing initiatives. This is a unique opportunity to lead marketing efforts for a respected and growing brand that caters to successful professionals in law, finance, consulting, and executive leadership.
This role is perfect for someone who thrives in a high-quality, professional environment and has the experience and drive to manage digital performance, develop refined branding, and guide marketing strategy. Youll collaborate directly with leadership and play a key role in shaping the next phase of growth, including a new high-end sub-brand.
Key Responsibilities :
- Lead and manage all marketing initiatives, from digital advertising to brand development and strategy.
- Oversee PPC and SEO efforts , particularly high-spend Google Ad campaigns, optimizing ROI and lead-to-sale conversion.
- Analyze marketing performance and provide actionable insights using enhanced analytics.
- Manage relationships with external vendors / agencies and gradually bring more marketing execution in-house.
- Update and refine web content, design, and user experience , working with designers as needed.
- Build, execute, and maintain branding collateral and messaging for both the core and luxury sub-brands.
- Provide marketing direction while collaborating with executive leadership on strategic decisions.
- Support some traditional marketing efforts and manage light social media presence .
Ideal Candidate Profile :
68+ years of experience in marketing leadership , ideally in a small to mid-sized business.Experience with tools such as Google Ads, Google Analytics, SEO platforms, marketing automation, and web CMS platforms.Strong digital marketing expertise with proven success in managing and optimizing PPC / Google Ads campaigns.Demonstrated branding and content strategy skills, including writing and editing web copy.Analytical mindset able to translate campaign data into actionable recommendations.Experience marketing to high-end, professional audiences; understands luxury positioning and values polish and precision.Comfortable being both a strategic thinker and hands-on doer, his is a solo marketing role (no team).Open to guidance and collaboration, yet confident in presenting ideas and leading execution.Nice to Have :
Background in professional services, executive workspace, or commercial real estate (not required).Agency and in-house experience both welcome.Bachelor's degree in Marketing, Communications, or related field (not required).