38465399833- Senior Paid Media Buyer (Meta, TikTok & Beyond)

Senior Paid Media Buyer (Meta, TikTok & Beyond)

Location : Remote (US Time Zone)

About the Role

We're looking for a senior-level Paid Social Buyer to own and scale performance marketing campaigns across Meta, TikTok, and other paid social platforms. You're someone who's managed $80K-100K+ / day for a DTC brand, with a minimum of 50k / day of that being Meta (within the past 12 years), and you bring more than technical know-how you have strong instincts for creative strategy, deep attribution experience (Northbeam / Triple Whale), and understanding of incrementality (ex : Geo lift testing, Haus), and thrive when fully owning outcomes across spend, performance, and strategy.

This is not just a buying seat this is full-funnel performance ownership.

What You'll Be Doing

Paid Social Strategy & Execution

• Own paid social and search performance across Meta, Google, TikTok, and emerging platforms (AppLovin, Snap, Pinterest, YouTube Shorts)
• Build scalable campaign structures and testing plans to drive profitable growth
• Launch, manage, and optimize $2M+ / month in ad spend with full autonomy
• Develop media plans rooted in customer acquisition, CAC / LTV, and overall MER targets

Data, Attribution & Analysis

Creative & Funnel Collaboration

Leadership, Communication & Innovation

How You'll Spend Your Time

25% Analysis : Review campaign performance, spot trends, uncover insights

25% Strategy : Plan experiments, identify scale ops, refine account structure

25% Execution : Launch / optimize campaigns, troubleshoot, manage budgets

25% Creative : Brief creative, synthesize feedback, iterate rapidly

Why This Role is Different