Manager, Shopper Marketing

Overview

Purpose :

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit.

At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results. Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success.

The Manager of Shopper Marketing will support the development and execution of shopper marketing strategies aimed at driving consumer engagement and increasing sales at retail. This role involves collaborating with the sales, brand, and media teams to assist in creating impactful in-store campaigns and activations that align with the brand's overall marketing strategy. The Manager will work with retailers, external agencies, and vendors to help ensure shopper marketing initiatives are executed on time, within budget, and deliver measurable results.

This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

Responsibilities

Primary Accountabilities :

Shopper Marketing Plan Execution :

• Support the development and execution of shopper marketing strategies for key retail partners, driving alignment and collaboration across Marketing, Sales, and the Center of Excellence. Align plans with business goals, retailer-specific needs, and broader marketing strategies.
• Ensure shopper marketing initiatives are tailored to meet retailer requirements and drive sales at the point of purchase.
• Manage and maintain the shopper marketing program calendar, ensuring alignment with the broader marketing communications calendar.

Best-in-Class Shopper Activation Strategies :

Retailer Marketing Collaboration :

Agency & Vendor Management :

Campaign Analysis :

Budget Management & Finance Collaboration :

ROI Management & Campaign Optimization :

Qualifications

Experience, Knowledge, & Skills You Bring :

What You'll Need to Succeed :

Education & Certification :

Physical Requirements :

Travel Requirements :

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

FOR JOBS BASED IN CALIFORNIA :

Hiring Pay Scale : $115,000 to $135,000

Dole Packaged Foods is committed to paying our Associates fairly and equitably. The pay rate offered will consider a wide range of factors, including but not limited to experience, education, accomplishments, and location. Pay scales are subject to review on a regular basis and will be updated as appropriate.