A company is looking for a Paid Marketing Manager to scale self-serve acquisition and lead paid media campaigns.
Key Responsibilities
Manage end-to-end execution and optimization of paid campaigns across various digital platforms
Lead creative testing and iteration to ensure campaigns reflect the brand's personality
Optimize the user journey from signup to product adoption, identifying friction points for improvement
Required Qualifications
5 years of experience in paid marketing within the B2B or B2D SaaS space
Proven experience in running and scaling paid campaigns focused on user acquisition and lead generation
Ability to optimize campaigns for real product adoption rather than vanity metrics
Experience in audience segmentation and targeting across diverse global markets
Familiarity with international marketing and adapting campaigns for various languages and cultures is a plus
Marketing Manager • Fayetteville, North Carolina, United States