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Social Media Marketing ManagerPhiladelphia, Pennsylvania, United States

Social Media Marketing ManagerPhiladelphia, Pennsylvania, United States

PerpayPhiladelphia, PA, US
30+ days ago
Job type
  • Full-time
Job description

Digital Marketing Manager

We believe everyone deserves a chance to improve their financial future. We're dedicated to building simple and inclusive financial products that help our members create healthy habits and achieve economic stability.

The Perpay team is a motivated group of creative problem solvers who love getting things done and making an impact. Located in Center City, Philadelphia, our one-of-a-kind space promotes a collaborative work environment, unites our team, and feels like a home away from home.

Some things we're excited about :

  • $500 million in spending power used by our members
  • Increasing members' credit by 32 points (on average) within the first 3 months
  • Backed by First Round Capital and JP Morgan

Products we've built to make an impact :

  • Perpay Marketplace : Combines interest-free payments and modern e-commerce to reduce cost of ownership and promote healthy repayment behavior.
  • Perpay+ : Leverages Marketplace repayment history to help members monitor and build credit with all 3 credit bureaus.
  • Perpay Credit Card : Expands access to the flexibility and benefits of a World Mastercard by removing common barriers like high security deposits and low approval odds.

    • About the Role :

    We're looking for a Digital Marketing Manager to expand our direct-to-consumer acquisition efforts. You'll help optimize our existing paid campaigns on Google and Meta while taking the lead in launching new digital channelsincluding TikTok, Reddit, Snapchat, and othersto diversify and scale our marketing mix. This role is perfect for a creative, analytical marketer who thrives on building campaigns from the ground up and isn't afraid to test new platforms, formats, and audiences.

    Our greatest strength is our people and we'd love for you to be one of them!

    Responsibilities :

  • Launch and manage paid campaigns on emerging platforms including TikTok, Reddit, Snapchat, and others
  • Develop and test channel-specific creative strategies
  • Identify new opportunities to drive customer acquisition at scale and within CAC targets
  • Optimize performance of existing campaigns on Google and Meta, with a focus on creative iteration, audience segmentation, and bidding strategy
  • Report on key metrics (CAC, ROAS, conversion rate, etc.) and generate insights to improve campaign effectiveness
  • Stay ahead of trends in digital media, consumer behavior, and platform changes

    • What You'll Bring :

  • 3+ years of experience in digital marketing or growth marketing for a DTC brand, ideally in ecommerce or financial services
  • Hands-on experience launching and managing campaigns on at least one of : Meta, Google, TikTok, Reddit
  • Deep understanding of digital marketing KPIs, targeting strategies, and attribution frameworks
  • Experience managing budgets and scaling campaigns within defined acquisition goals
  • Familiarity with Google Ads and Meta Ads Manager
  • Strong communication and collaboration skills, especially when working across creative and analytics teams

    • Bonus :

  • Experience marketing to subprime or underserved audiences
  • Background in regulated industries (e.g., fintech, healthcare)
  • Familiarity with creative testing frameworks and DTC funnel optimization

    • Hey, we know not everybody checks all the boxes, so if you're interested, please apply because you could be just what we're looking for!

    What We'll Bring :

  • Competitive salary + company equity
  • 401k with company match
  • Medical / Dental / Vision insurance
  • Flexible Spending Account (FSA)
  • Team member discounts
  • Relocation assistance
  • Pre-tax commuter benefit
  • Student loan repayment match
  • Gym subsidy with City Fitness
  • Cell phone plan
  • Paid parental leave
  • Unlimited PTO

    • Additional Perks :

  • Opportunity to gain experience at one of the fastest-growing financial startups in the country
  • Work on both e-commerce & fintech customer-facing products
  • Collaborate cross-functionally with product, design, marketing, operations, data teams, and more

    • This is not a remote opportunity; it is 100% onsite (#LI-Onsite) (#LI-TH1) (#LI-AK1)

    Perpay is proud to be an equal opportunity employer. We value diversity in all its forms and are committed to creating an inclusive environment. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, sex (including pregnancy), marital status, political affiliation, age, veteran status, disability status or other non-merit factor. Please contact us at careers@perpay.com to request accommodation.

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    Social Media Marketing • Philadelphia, PA, US