Account Executive III, Sales

Sales Account Executive

WCBD TV is an NBC Affiliate Station owned by Nexstar Media Inc. We are located in the beautiful Lowcountry area of Charleston, SC. Charleston is known for its warm weather, friendly people, charming downtown, outstanding food, beautiful beaches, and so much history.

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

Responsibilities include :

• Implementing strategies to consistently grow revenue and exceed revenue goals
• Establishing credible relationships with the local business community
• Making sales calls on existing and prospective clients
• Maintaining assigned accounts and developing new accounts
• Preparing and delivering sales presentations to clients
• Explaining to customers how specific types of advertising will help promote their products or services in the most effective way possible
• Providing clients with information regarding rates for advertising placement in all media
• Developing advertising schedules with clients and station personnel responsible for placing advertising into station media
• Working with clients and station personnel to develop advertisements
• Performing other duties as assigned

Requirements & Skills :

Nexstar Media Group is America's largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar's platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. EEO Statement : Equal Opportunity Employer Minorities / Women / Veterans / Disabled