Brand Marketing Manager

Brand Marketing Manager Location : Pigeon Forge, TN or Branson, MO Position Type : FT Salary

Company Overview :

Five Star Parks & Attractions is the largest privately owned operator of family entertainment centers in the United States, with 28 high-energy destinations across 13 states. Headquartered in Charlotte, North Carolina, the company has grown rapidly from just three locations in 2019 to a national portfolio of award-winning venues, including Scene75, The Track Family Fun Parks, Malibu Jack's, Fun Land, Celebration Station, Craig's Cruisers, and more. Recognized on the 2024 Inc. 5000 list at No. 299 for 1,408 percent three-year growth, Five Star Parks continues to lead the way in innovation, guest experience, and operational excellence in the amusement and hospitality sector.

Our venues fuse go-karts, arcades, bowling, VR, thrill rides, and immersive dining into vibrant, high-impact environments that inspire all generations to play, connect, and create unforgettable memories. We are rooted in a company-wide promise of being Safe, Clean, and Fun-demonstrating our uncompromising commitment to guest and team-member well-being, pride in welcoming and immaculate facilities, and a playful, edgy spirit that sets us apart. Internally, we foster a culture of integrity, accountability, inclusiveness, and performance, empowering team members to think boldly, own outcomes, and deliver Five Star moments every day. With the scale of a national platform and the heart of a local host, Five Star Parks is a dynamic workplace where operational excellence, innovation, and fun converge-every day is an opportunity to elevate play.

Job Summary :

Five Star Parks & Attractions is seeking a strategic, driven, and detail-oriented Brand Marketing Manager to lead and execute brand identity, marketing campaigns, and digital initiatives across multiple brands and locations. This position plays a pivotal role in ensuring brand consistency, market alignment, and optimized customer engagement across all properties. The ideal candidate will bring strong leadership, creativity, and data-driven insight to guide the brand's growth in a competitive industry.

Key Responsibilities :

Brand & Marketing Strategy

• Serve as the brand steward for five unique brands, ensuring alignment with company standards and market expectations.
• Develop and implement marketing strategies that drive customer acquisition, retention, and loyalty across eight locations.
• Collaborate with corporate leaders, Regional VPs, and General Managers to localize campaigns while maintaining brand consistency.
• Strategically write marketing copy for campaigns and ensure all content conveys appropriate messaging.

Digital Experience Management

Creative Oversight

On-Park Marketing

Communications & Customer Engagement

Data & Performance Reporting

Qualifications

Required :

Preferred :

What Success Looks Like

If you're passionate about shaping and growing strong, resonant brands and want to play a key role in a dynamic and fun industry, we encourage you to apply and join the Five Star Parks & Attractions team!

Community Engagement & Local Networking

Five Star Park & Attractions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

We actively promote diversity and inclusion within our workplace and encourage candidates of all backgrounds to apply.

Notice of E-Verify Participation : Five Star Parks & Attractions participates in the E-Verify program.

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Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.