Senior Marketing Manager Weddings

Senior Marketing Manager

Tailored Brands, Inc.'s purpose is to help our customers love how they look. We accomplish this by providing a personal, convenient, one-of-a-kind shopping experience with compelling products and world-class service. We help fulfill this mission by providing our employees with an engaging and inclusive workplace focused on teamwork, growth, and respect.

Position Summary :

We are seeking a highly motivated and experienced Senior Marketing Manager for our Rental marketing team to join us in our headquarters in Fremont, CA. The individual will be responsible for managing a range of marketing activities as we continue to grow our omnichannel Rental business across the Tailored Brands portfolio. This includes managing the annual marketing calendar with specific planning and ownership around key events like Wedding season, Prom, and other key special occasions. You will manage the schedule and coordinate across cross-functional teams as well as track budgets on major projects. The Sr. Marketing Manager will work closely with Designers, Copywriters, Store Operations, Site Experience, Growth Marketing, and external partners.

Responsibilities :

Specific responsibilities will include, but not be limited to the following :

• Managing the marketing deliverables for the Rental business across all brands
• Assist with the development of annual / seasonal business objectives and help to detail and document proposed marketing activities to support the major events and moments
• Manage the promotional calendars, detailing prescribed marketing activity for the season / year across marketing channels, including the timely distribution of updates to the corresponding stakeholders
• Communication of approved budgets for campaigns and projects to the marketing team
• Manage the operational marketing budget and provide monthly reporting and reconciliation
• Work with internal and external partners to manage status of projects, delivery against business goals, and track changes to marketing strategies
• Recommend any opportunities for market share enhancement, effectiveness, and efficiencies including monitoring competitor products, sales, and marketing activities
• Write briefs and work orders to initiate workflow process with the creative studio or external agencies

Skills / Abilities / Experience & Qualifications :

4-6 years of traditional and digital marketing experience; preferably in retail

Experience in all aspects of developing and maintaining marketing objectives

Proven ability to oversee marketing and promotional staff and activities, including schedules, scope, and budgets

Strong leadership, teamwork and leadership management skills, including demonstrated track record of working across functional lines

Flexibility to manage competing priorities and shift focus as determined by changing needs of the business

Must be an organized and motivated self-starter with strong interpersonal and communication skills who thrives on working in a fast-paced team environment

Strong strategic thinking skills; analytical and budgeting skills; oral and written communication skills

Bachelors' degree